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Is Facebook for Business Replacing Websites?

July 2, 2013

Small Business

Tips & Tricks


Using Facebook for Business the upcoming trend

There has been a lot of buzz about Facebook business pages possibly replacing traditional Websites in the near future. Are you now wondering if all that money that you just invested in your Website is wasted? Are you thinking about re-designing your Website and now debating if you should invest that money in Facebook instead?

To put your mind at ease here are a few reasons why Facebook will not replace Websites any time soon or possibly ever.

Putting your business page up on Facebook is like leasing an apartment. You get a small space to make your own so you can live in, but you don’t own it, so any work you do on it is not yours to keep. Your house on the other hand has been decorated with your personal touch  is fully furnished and gives a good representation of you.  Where would you prefer to entertain your guests? Obviously your home.  So why opt for sending your users to a generic site with some of your information pasted on there when they want to find out more about you and what you can offer them.

Not convinced yet? Well here are a couple of more facts about Facebook Business Pages that should nudge you:

 Facebook and Privacy

If you aren’t at all concerned about any of the points above do you know if your customers are? You don’t own your content or your data on your Facebook page and your customers know it. The privacy concerns about Facebook’s ability to capture data and use it to target demographics still hasn’t settled with users because of how invasive it is. So you think users will feel just as comfortable giving their information to Facebook as they did on your Website?

Bottom line is that if you make the switch you will receive criticism so be prepared for it. (That should do wonders for your marketing)

Can your Facebook Business Page perform?

If you’re still not convinced because most of that happens behind the scenes how about the front end of your business on Facebook?

As the margin on your user base is closing in are you confident your Facebook can deliver to those numbers? Because if you’re not you are loosing potential customers.

 

Now I am not saying not to use Facebook but to use it for what it is meant to do. Facebook is a social networking tool that is great for promoting your brand. It can significantly increase the traffic on your website which leads to more leads. Facebook is not a platform that is designed and optimized to generate leads for you, that is your website’s job and they should be used together in order to maximize conversions.

What are your thoughts? Will Facebook replace traditional Websites?