Blog

Enter your email address to subscribe to blog updates:

RECAP: Digital Dialogue EP 40: Buyer Personas

June 25, 2019

Featured

Small Business

Tips & Tricks

Web Design

Analytics

Marketing

Local Boston

How To

Social Media

Fun

Career Advice


On this episode of Digital Dialogue, Katelyn and Scott are talking about what is required to build a successful buyer persona in order to determine what demographic you should sell your product or service to!

Throughout the episode we discuss what exactly a buyer persona is, how to build one yourself using friends or coworkers, and how that pertains to building personalized ads. 

Before we dove into that we had our #SocialMediaMinute! 

FACEBOOK IS REMOVING CERTAIN BUSINESS PAGE INFO SECTIONS AS OF AUGUST 1st.

The changes will see the following sections removed from your Page listing options:

INSIDE SNAPCHAT’S NEW PITCH TO VIDEO ADVERTISERS: A PENNY A VIEW

Snap is positioning premium commercial space as it takes on Facebook as they are offering a new service called Snap Select.

They will be charging one cent for every completed view of the 6-second commercials. That comes to between $10 and $11 for a thousand views, which is less than half of what Facebook commands for in-stream reserve, the method of buying guaranteed ad space in Watch, the YouTube rival video platform.