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Instagram Ads Format Specifications

October 14, 2020


Small Business

Tips & Tricks

Web Design


How To

Social Media


Instagram ad campaigns are still the easiest and most effective way to reach your intended audience. Over 60% of Instagram users log in at least once daily. It only trails one site for daily use, Facebook. 

Instagram’s ad revenue will bring in 30% of total ad revenue by the end of 2020 according to Sprout Social.

Before you start with your ad campaign, we want to share the best practices while creating them to ensure you have images correctly formatted, resolutions limits set properly, and videos sized correctly. Here is our list for single image ads, video ads, carousel ads, and story ads.

Specifications for Instagram Single Image Ads 

Specifications for Instagram Video Ads

Specifications for Instagram Carousel Ads

Specifications for Instagram Stories Carousel Ads 

Carousel ads are available in story format too. IG stories carousel automatically pulls 1, 2 or 3 cards out of the 10 cards in one carousel ad. And gives viewers the option to tap “Expand Story” to view all.

Expandable Stories Carousel ads show the first 3 cards automatically but gives users the option to “keep watching” to view the remaining cards. 

Specifications for Instagram Slideshow Ads

Specifications for Instagram Stories Image Ads

Specifications for Instagram Stories Video Ads