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Recommended Facebook Ad Specifications & Ad Manager

October 9, 2020


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Facebook Ads Manager is great as a tool to manage your ads. It makes it easy to edit your budget, intended audience, placement options (covered below), and creative—including editing multiple ads in bulk.

You can always pause, copy or relaunch your ad campaigns at any time and Facebook analytic insights are top of the line. There are a variety of options available to run your ad campaigns on the Facebook platforms, here are the best options:

Facebook Feed Image Ads 

Ads that appear on Facebook’s user feed is the most popular spot for advertising on the platform. The majority of Facebook ads feature single images.  Now it is important to note that images containing less than 20% text perform used to perform better. But Facebook has recently announced that they will be removing this restriction.

Specifications for Facebook Feed Image Ads:

Facebook Stories Ads

Inspired by Facebook and Instagram, Facebook Story Ads are ads that appear in between user stories. Each ad is vertical, full-screen, and is visible for 5 seconds (videos lasts up to 15 seconds) unless someone taps out.

Specifications for Facebook Story Image Ad

Specifications for Facebook Story Video Ad 

Facebook Video 

Facebook Feed Video Ads and Facebook Feed Image Ads are similar. Videos perform very well on this platform and there has been a large increase in this ad use.

Specifications for Facebook Video Ads: 

Use Ads Manager if you want to:

  • Quickly duplicate your ads, ad sets and ad campaigns.
  • Edit all your ad settings, such as targeting and budget, from one place.
  • See all the metrics that matter to you, right from one consolidated view.
  • Analyze results and make informed changes to your ads and campaigns.
  • Customize your graphs and tables to see the metrics most important to you.