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Social Media Round-Up: October

October 28, 2020

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Instagram


Instagram Announces New Crackdown on Influencers Who Fail to Disclose Commercial Partnerships

Instagram’s new tools, which will be rolled out over the next year, include a prompt requiring influencers to confirm whether they have received incentives to promote a product or service before they can publish their post. Here are the official guidelines:

  1. If you use Instagram to communicate or administer a promotion (example: a contest or sweepstakes), you are responsible for the lawful operation of that promotion, including:
    • The official rules;
    • Offer terms and eligibility requirements (example: age and residency restrictions); and
    • Compliance with applicable rules and regulations governing the promotion and all prizes offered (example: registration and obtaining necessary regulatory approvals)
  2. You must not inaccurately tag content or encourage users to inaccurately tag content (example: don’t encourage people to tag themselves in photos if they aren’t in the photo).
  3. Promotions on Instagram must include the following:
    • A complete release of Instagram by each entrant or participant.
    • Acknowledgement that the promotion is in no way sponsored, endorsed or administered by, or associated with, Instagram.
  4. We will not assist you in the administration of your promotion and cannot advise you on whether consent is required for use of user content or on how to obtain any necessary consent.
  5. You agree that if you use our service to administer your promotion, you do so at your own risk.

The CEOs of Facebook, Google, and Twitter will all testify before Congress, days before the election, over legal protections for internet companies

The Senate’s Commerce, Science and Transportation Committee is holding the hearing, where lawmakers plan to question the executives about concerns over Section 230, a legal provision that shields social media companies from being held liable for the content of users’ posts and gives them authority to develop their own content moderation rules.IGTV launches monetization features for content creators.

According to The Washington Post, “The three tech executives’ testimony — on the eve of the 2020 election — follows four years after Russian agents sought to stoke social unrest on social media in a bid to undermine the last presidential race.

Entering the Senate hearing, Facebook, Google and Twitter explained that they had made great strides in enhancing their content-moderation practices — hiring more reviewers, spending billions of dollars and improving their technologies and policies so they can more aggressively and consistently identify harmful content across the web.”

IGTV recently announced new ways content creators can monetize content, including badges and IGTV Ads.

According to the release, fans can purchase badges that range from .99 to $4.99 during live-streaming. The badge payments go directly to the content creators and allow a way for creators with a following of real people to monetize and directly interact with their followers.

Instagram badges are a feature that give you access to additional features during an Instagram live video and let you show support to businesses and creators during that live video.

When you purchase a badge during a live, a heart icon appears next to your name in the comments. Once purchased, badges will remain next to your name, your hearts are highlighted and your Instagram name appears on a list visible to the creator during the live video.

How to Use LinkedIn Stories To Promote Your Business

Late last month, LinkedIn introduced Stories to their users. Like Instagram and Facebook, this feature is key in increasing engagement across the platform. The following are a few stories examples you can use to help build your company or personal brand.

  • Share Professional Tips
    Important projects you’re working on
    Showcase your current office
    Behind the scenes (photoshoot/ team meetings)
    Tips & Tricks
    What you are watching/reading
    Customer Testimonials
    Share latest brand news
    Hot a Q&A
    Real-time updates (launches, workshops)