Logos bring value to businesses. They hold a substantial amount of power and have a major influence on how customers perceive a company. A good logo needs to communicate what a business stands for while also making a lasting impression. In this post, we will be sharing a few best practices our design team follows when working on a logo project.
Creating a logo can be a complicated task which makes this first tip a little ironic but logos should be simple. If you think back to some of the most popular logos over time, a majority of them are easily identifiable at a glance. The more complex a logo is the more confusing it can be to a potential new customer. By keeping it simple you are also making it that much more memorable.
A timeless logo is also key to its effectiveness and simplicity can play a role in this. It’s important to avoid incorporating trends in the design of a logo. It can be hard to determine how long a certain trend will last and if that trend is featured it could potentially age the logo. You really want a logo that can last years and years so you can avoid constant rebranding.
A versatile logo is also something you should strive for. The goal is to have a logo that looks good in a variety of sizes and colors. This diversity is necessary to build your company’s marketing portfolio. Using the same logo can look stale. You want your logo to flow with whatever material it is being used on, while also keeping consistent with its foundation.
For additional design and marketing content, please read our other blog posts.