In this week’s post, we are getting to know Cristina de Cevallos. Cristina joined the team as a Digital Marketing intern in June and has been a key part of the Yelling Mule process. She was born and grew up in Madrid, Spain. She has recently graduated from Northeastern University with a degree in International Business and a major in Marketing. Today she is sharing her insights into her journey at Yelling Mule.
What have been your main tasks or projects during this summer?
This summer, content creation has been my prime task. You can find us on Facebook, Twitter, LinkedIn, Instagram, TikTok, and our blog. From these platforms, Instagram has become a significant part of my work. Even though regular posting is still necessary as a part of our weekly content, Reels and Stories have gained popularity and significance. People are searching for quick and short content. They want to see entertaining or instructional videos that have been translated into Reels and TikTok. Additionally, to help the clients work more effectively, I’ve also been creating short video tutorials on web design and development. These videos will soon be available on the website.
What is your favorite part about Digital Marketing?
Marketing is an essential part of any business. You can have the best idea or concept ever created, but no one will know if you cannot find the right way to share it with the world. Furthermore, nowadays, online platforms are the way to go. On average, Americans check their phones 344 times daily, which means once every 4 minutes. This opens infinite possibilities to connect with your clients or possible customers.
What is your favorite aspect of working for Yelling Mule?
One of the things that I enjoy the most about working at Yelling Mule is they have put their trust in me to contribute to their success. In other companies, your actions as an intern are typically hidden from public view, but not at Yelling Mule. I’ve had the opportunity to express my ideas and opinions and put them into motion. Additionally, the work is never the same, making it challenging and exciting as we expand our social media platforms.