Do you have a #hashtag strategy in place? According to Sprout Social, 75% of people on social media use hashtags. So, if content visibility is important to you, hashtags should be a key part of your social media marketing plan. In this week’s episode of Digital Dialogue, we break down the usage of hashtags and share the social media news story that turned us on to the topic.
1) Instagram has rolled out with a “Close Friends” feature. You can now share content with only your closest friends.
2) Studies have shown that Instagram posts featuring hashtags in the post caption have a better success rate than posts with hashtags in the comments.
3) Posting hashtags without a strategy will only take you so far. Depending on your account incorporate a combination of community and branded hashtags.
4) You can utilize hashtags to gain followers, target keywords and build ties within your community.
You can listen to the full podcast episode here.