Branding is a term you hear a lot in the world of marketing but do we really understand the meaning behind it? According to Business Dictionary, a brand is a unique design, sign, symbol, words, or a combination of these, employed in creating an image that identifies a product and differentiates it from its competitors. Creating a credible brand is all determined by your branding process. In this blog post, we’ve broken down the essential steps needed to achieve an effective brand.
Before you do anything, it’s important to evaluate where you currently stand. Whether it’s logos, messaging or color palettes, this is the time where you determine the direction you are looking to go. Once this is established, create a timeline that reflects the brand goals you are looking to achieve.
Now that your branding goals are identified, it’s time to dive into your industry market research. Whether you are coming from a design or strategy perspective, it is important to understand the environment your brand is entering. Learning from another company’s experience could provide valuable insight into how your brand will be received.
Start developing your brand’s identity by defining what it stands for and what makes it unique. Acknowledging your brand’s benefits is important so it can be portrayed in messaging, logos and other design elements.
Now that all the elements have been executed, launch your brand! There are a number of ways to publicly share your new brand, including social media advertising and promotions.
Once the brand has launched make sure you continue to monitor its progression. Always be open to evaluating your brand to keep it fresh and relevant to your audience.
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