On this episode of Digital DialogueKatelyn and Scott are joined by Colleen. The topic this week is our favorite apps on our phones and computer that are not the most basic apps everyone is using e.g. Instagram, Twitter, Facebook, Snapchat, TikTok, WhatsApp.

But before we dove into that, we kicked off the episode with our #SocialMediaMinute.

Facebook Updates News Feed Algorithm to Demote Misleading Health Claims

Given the fact that social media has become a highlight reel for most users, companies focused on providing unhealthy quick fixes for weight, baldness, ect. have been using social media to promote their product.

Facebook has taken notice and are working to reduce the reach of these types of ads. According to Facebook- “Last month we made two ranking updates to reduce the reach of posts with exaggerated or sensational health claims and posts attempting to sell products or services based on health-related claims. For the first update, we consider if a post about health exaggerates or misleads – for example, making a sensational claim about a miracle cure.  For the second, we consider if a post promotes a product or service based on a health-related claim – for example, promoting a medication or pill claiming to help you lose weight.”

Facebook Announces Updated Ranking Factors for Post Comments

When you see a list of comments on a popular Facebook post you’ll first see a comment from someone you know, followed by a ranked list, with the most liked or replied to comments first. With this new update, Facebook said,

“To improve relevance and quality, we’ll start showing comments on public posts more prominently when:

  • The comments have interactions from the Page or person who originally posted; or

  • The comments or reactions are from friends of the person who posted.”

To learn more, make sure you listen to this week’s episode!