A sitemap is a great tool used by designers who are in the beginning phases of creating a website. It helps clarify what content you want to put front and center while also helping you eliminate problems down the road in the process.

Basically, a sitemap is just an organized outline or flowchart of what the client and designers deem necessary content. In this weeks blog post we focused on four benefits of using a site map and give an example of what one looks like at the end.

  1. Collaboration: Often there are going to be multiple people on the project so a site map helps get everyone on the same page. It’s easier to make changes early on using a site map than it is to try and change something later on in the process.

  1. Navigation Solutions: You never want your visitor to be confused when navigating a website. A sitemap can help you clarify what your site’s goals are before you start designing or creating content. By deciding exactly what you want from your site and then mapping it out you are reinforcing the sites goals.

  2. Avoid Duplicating Content: If you don’t have a sitemap, you may not realize you’re duplicating content. Duplicate content can create problems for the way that your website ranks on Google. If you have too much duplicate content, Google may randomly choose what they deem is the most important page between two similar pages and not get the right information.
  3. Create Conversion Funnels: Use your sitemap to figure out what the necessary steps are to get people to go from just looking at your site to actually taking action using specific practices. Site-maps also help create the flow and general direction that you want people to experience when using your site.
Here is an example of what a sitemap would look like: