These two terms are often used in the marketing world and are just as often mixed up by people who do not work with them on a daily basis. That is why we are dedicating an entire blog post to highlight the differences between SEO and SEM so you can utilize them in your next marketing strategy.
Search Engine Optimization (SEO) is the process of increasing traffic to your site through free and organic search results. Effective SEO strategies are constantly evolving because Google and its standards are always changing. To help make sure your strategy is up to date, try implementing the following methods.
Build links to gain quality inbound links
Search Engine Marketing (SEM) differs from SEO because it involves increasing a website’s visibility through paid advertising instead of it being through organic efforts. Google AdWords is one of the most utilized and effective methods of SEM but you don’t have to rely solely on that. Other SEM strategies include the following.
The short answer is that it all really depends on the situation and the goals of the marketing strategy. SEO is always something smart to have in place because of its organic approach. It’s important to note that SEO typically takes longer to produce results than SEM. However, establishing your website through SEO will increase your search credibility and can potentially help your SEM campaigns in the future.