If you have held out and not downloaded TikTok yet, then you are missing out. The New York Times even claimed that TikTok is rewriting the world. As more and more people are looking for something to distract themselves Tiktok has seen an exponential growth in downloads and engagement.

According to new estimates provided by the analytics company Sensor Tower - TikTok was downloaded 2 million times in the US during the middle of the month of March.

Not only were consumers downloading the app more often, they were also spending more: TikTok’s gross US revenue (user spending) for the week commencing March 16 was $1.1 million – up 34% on the previous week’s gross revenue of $822,000.

According to the NYT times article, “TikTok can feel, to an American audience, a bit like a greatest hits compilation, featuring only the most engaging elements and experiences of its predecessors. The most obvious clue is right there when you open the app: the first thing you see isn’t a feed of your friends, but a page called “For You.” It’s an algorithmic feed based on videos you’ve interacted with, or even just watched.

It never runs out of material. It is not, unless you train it to be, full of people you know, or things you’ve explicitly told it you want to see. It’s full of things that you seem to have demonstrated you want to watch, no matter what you actually say you want to watch.”

If you are looking for content from just accounts that you follow, you swipe left onto the “Following” page. That way if some of the #FYP content is not what you are looking for, you’re are bound to find something you like on your followers page.

TikTok offers extensive advertising opportunities and while using the app you can see that companies such as Grubhub, Bumble, Sony, Fifa, Calvin Klein, NBC, iHeartRadio, ESPN, Huawei and Coca Cola are already heavily invested in the platform.