In a move to help businesses transition to online sales during the COVID pandemic, Facebook has released Shops for its platform.
Facebook stated that, “We want to give people a place to experience the joy of shopping versus the chore of buying. And we want to help small businesses adapt and make it easier for people to discover and shop for things they love - Facebook has always been about connecting you to what you love. That means friends and family, but also products, brands and businesses.”
Below is a great video from a small business called Ink Meets Paper. In it their owners explain how easy it is to shift your e-commerce site to Facebook using Shops.
Their goal is to make shopping seamless and empower anyone from a small business owner to a global brand to use our apps to connect with customers.
This summer, they will also be rolling out the Instagram version of Shops that will feature Live shopping, product showcases, and loyalty programs!