Starting next week, Instagram will be introducing ads into IGTV their long-form video destination which celebrities and influencers alike can garner thousands if not millions of live viewers when Live. Instagram has created these new monetization opportunities to support creators’ investment in IGTV by sharing advertising revenue with them.
At first IGTV ads will initially appear when people click to watch IGTV videos from previews in their feed and the video ads will be built for mobile and up to 15 seconds long. They will be testing various experiences within IGTV ads throughout the year – such as the ability to skip an ad to make sure the final result works well for people, creators and advertisers.
Snapchat first launched Dynamic Ads with selected US advertisers in October of 2019 and now, brands in the U.K., Germany, the Middle East and Australia will also be able to access the option of creating digital ads.
According to socialmediatoday.com, “Dynamic Ads also update relevant product information in real-time – so if a product’s price or availability changes, your promotion will reflect the revised details. Facebook, Google and Pinterest all offer similar, inventory-connected ad tools.
Given the increasing shift towards eCommerce as a result of the COVID-19 lockdowns, more product display options is better, and Snap’s Dynamic Ads will certainly appeal to brands looking to market to younger audiences, and provide streamlined purchase offerings within their Snap campaigns. Inventory-connected offerings also reduce admin work, while you can also use Snap’s audience targeting tools to ensure your products are being displayed to the right audiences within the app”.
Facebook announced Thursday it will no longer allow state-controlled media outlets to run ads on its social networks, effective this summer.
The move is part of its efforts to prevent foreign interference in the 2020 U.S. election and follows massive criticism that it failed to do so in the 2016 election.
“Later this summer we will begin blocking ads from these outlets in the US out of an abundance of caution to provide an extra layer of protection against various types of foreign influence in the public debate ahead of the November 2020 election in the U.S.,” the company said in a blog post.