Live-streaming is more popular than ever and its’ rising viewership really does lift all platforms – A space that is dominated by Amazon’s Twitch and now Facebook Gaming who just announced their acquisition of popular streaming service Mixer.

Live-streaming is a great way to connect with the younger generation while also boosting engagement of your brand with your audience. Every major platform grew over the last year according to a fourth-quarter report from the streaming tools provider StreamElements. The entire industry grew an astonishing 12% in the last year (based on hours watched).

Facebook Gaming increased its hours watched by a full 210%. Most likely from its signing of new streamers. According to the StreamElements report, Facebook had a 6 percent increase in streamers and a whopping 78 percent increase in the average number of viewers per hours streamed.

Twitch has more than 15 million daily active users who spend an average of 44 billion minutes per month watching streams on the platform. Twitch is out performing all other live streaming platforms, accounting for 72.2% of all hours watched live on the internet. Here are some key statistics for Twitch:

  • 3.8 million unique broadcasters over February 2020
  • Average monthly Twitch broadcasters 3.64 million over 2019
  • 56,000 concurrent Twitch broadcasters on average, as of March 2020
  • 1.44 million concurrent viewers on average, as of March 2020

They are a perfect platform for advertising to a younger, skewing male, demographic but as numbers rise so do prices for advertising space. Currently, Twitch is asking for advertisers to commit to spend at least $50,000 per campaign in exchange for a certain number of impressions.