The Benefits of Podcasting

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Over the last couple of years, podcasts have become an extremely popular medium. According to Podcast Insights, there are currently over 750,000 podcasts out there with over 30 million episodes as of June 2019, and these numbers will only continue to grow. For many, podcasts have replaced listening to the radio. One of the main Read the full article... Read More »

How To Grow Your Following On Social Media

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Over the years it has become a common practice for some to purchase followers in order to grow their social media presence.  While this might seem like an easy course of action, it has been proven that buying followers is not the most viable option long term. This is because you are only buying a Read the full article... Read More »

Key Elements In A Successful Marketing Campaign

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What is a Marketing Campaign According to Entrepreneur, a marketing campaign is “a specific, defined series of activities used in marketing a new or changed product or service, or in using new marketing channels and methods.” While the definition of a marketing campaign may be straightforward, there are a number of elements needed to make Read the full article... Read More »

Young Professionals Networking Night

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On Wednesday, August 21st, Yelling Mule is hosting a Young Professionals Networking Night along with Associated Industries of Massachusetts (AIM). Join us after work from 5:00- 7:30 p.m. at Capo Restaurant & Supper Club. We’ll be getting together for drinks (courtesy of Harpoon Brewery), apps and a little networking. Plus, James Shiner, Yelling Mule’s CEO, Read the full article... Read More »

Social Media Insights

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Social media insights are considered to be extremely valuable. They play a vital role whenever you conduct a social media analysis or strategy. Now to make sure each analysis or strategy is successful, it’s important to fully understand what different social media insights represent and how they can vary depending on the social platform. Types Read the full article... Read More »

What Is A Social Media Analysis?

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Running any form of social media efficiently requires a detailed social media analysis. A social media analysis provides you with the outline and details needed to achieve the specific goals you set for your social media accounts. It helps you identify the correct social media metrics and if those metrics are in your favor. A Read the full article... Read More »

Facebook Is Experimenting With New Apps

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Have you heard? Facebook is getting ready to introduce new apps on its platform. Facebook announced this week that they have created a team called the New Product Experimentation (NPE). The purpose of this group is to design, build and launch apps that give users “entirely new experiences for building community.” Over the last couple Read the full article... Read More »

Why You Should Still Include Live Video In Your Marketing Strategy

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When Facebook and Instagram first introduced live video to their respective platforms, it was extremely popular. If you weren’t recording a live video, you were watching one. As time progressed, this feature has become less and less of a social media focal point. There are a couple of reasons for this and they include: Facebook Read the full article... Read More »

Site Launch: Harpoon Brewery

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Over the last couple of months, we have had the opportunity to work closely with Harpoon Brewery as we designed their new website. We had the best time working on this project and learning more about Harpoon’s long history in New England. We couldn’t be happier with the final product, so to celebrate, we’ve dedicated this Read the full article... Read More »

How To Utilize Influencer Marketing In Your Next Campaign

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Over the last couple of years, companies have been turning towards influencer marketing as a way to promote to a more niche audience. According to Adweek, the industry of established influencer marketers is set to reach $10 billion in worth by 2020. Other social media platforms like Snapchat, YouTube and TikTok have their own set Read the full article... Read More »