The Reasons Why We Love Podcasts Going Into 2019

Podcast Growth

You may listen to a couple podcasts yourself, or people you know are into them, but did you know that according to Apple there are over 550,000 podcasts with over 18.5 million episodes currently available? As podcasts become more popular the advertising market for them has exploded as well, as premium audiences are targeted. According Read the full article... Read More »

What is Your Hashtag Strategy?: Maximize Their Potential in 2019

Hashtag Strategy

Instagram continues be one of the most innovative social media platforms because they are always tinkering with their algorithms to make consuming content easier and more enjoyable. It has always favored posts with high engagement and ones that receive more likes/comments receive more exposure. Often these posts are accompanied by a considerable amount of hashtags Read the full article... Read More »

Will Social Media Ever Rule the World

My Post (5)

According to Forbes Communications Council contributor Atanu Shaw, “a whooping 40% of this year’s global ad spend will take place online. And more specifically, ad spend on social media is expected to increase by more than 20%, totaling $58 billion.” If a business wants to see steady growth in their respective marketplace then adapting to Read the full article... Read More »

How the New Facebook Algorithm Affects You


The news came straight from Mark Zuckerberg’s mouth (aka his Facebook) on January 11th: Facebook would be changing their news feed algorithm. This didn’t mean just a different assortment on your news feed of posts from the people and businesses you follow; it actually means harkening back to Facebook’s earlier days. This means more posts Read the full article... Read More »

How to Increase Blog Traffic Overnight


I’m relatively new to this blogging game, but as a millennial, I’m also incredibly impatient. And yes, I know from research that increasing blog traffic, and website traffic, requires months of consistent, quality blog writing, thoughtful SEO marketing strategies, and patience… but this article isn’t about that. It's about how to increase your blog traffic overnight. Read More »

How to Host the Ultimate Twitter Chat Party


I get it–it can be scary. It’s like being the new kid at school. How are you supposed to make friends? How are you supposed to stand out (for good reasons, not bad)? How are you supposed to make genuine connections with people, while getting across the message you want to share? We have the answers for Read the full article... Read More »

How to Actually Use Your Google Analytics


Google Analytics can be an overwhelming experience--trust me, I get it. There’s just so much information to sift through--how is anyone supposed to know what’s the most important, or even where to start? It’s also one of the most valuable (and free!) tools you have at your disposal to drive new traffic to your website. Read More »

Guess What? You Shouldn’t Post Whenever You Want


Ok, we know the temptation to post is real. We really do. Maybe your company just held an amazing photoshoot for your products or staff, and the photos are simply too overwhelming beautiful to post individually so you want to get them all out there in an instant. Or maybe you have the most incredible Read the full article... Read More »

OpenTable is a Marketing Nightmare


Short Version: OpenTable sucks. Long Version: One thing that we constantly promote here at Yelling Mule is the ability to track your online efforts and ROI. There are dozens of really great analytics tools (outside of the obvious Google Analytics) that can tell you everything you need to know about the Users on your website Read the full article... Read More »

Page Load Time vs. Page Abandonment


It's no secret that page load time is very important for your website. If it takes too long to load visitors will go elsewhere. But did you know how little time you actually have to grab that user? Read More »