4 Benefits of Using A Sitemap

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A sitemap is a great tool used by designers who are in the beginning phases of creating a website. It helps clarify what content you want to put front and center while also helping you eliminate problems down the road in the process. Basically, a sitemap is just an organized outline or flowchart of what Read the full article... Read More »

Digital Dialogue EP 56: SEO vs. SEM

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On this episode of Digital Dialogue, Katelyn and Scott are discussing the difference between SEO and SEM while also explaining how you can utilize both to increase exposure to your business!   Read More »

Google Is Changing Search For The Better

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If you haven’t heard, Google is reinventing the way searching for things works with their newest neural network algorithm, BERT. It is an acronym for (Bidirectional Encoder Representations from Transformers) and it debuted in Google’s search system in late October.  Here’s what Google said about BERT, “These improvements are oriented around improving language understanding, particularly Read the full article... Read More »

Digital Dialogue EP 55: Google’s BERT

On this episode of Digital Dialogue, Katelyn and Scott are discussing the newest changes to way searching for things on Google works with their deep learning algorithm BERT (Bidirectional Encoder Representations from Transformers).   Read More »

Budgeting for Social Media Ads

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Creating your own social media ads are easier than ever and all it takes is a little patience working through the platforms easy to use systems. Here are the numbers when it comes to social media channels and how many people are on each! Facebook – 2.24 billion YouTube – 1.9 billion Instagram – 1 Read the full article... Read More »

Digital Dialogue EP 54: Picking The Right Type of Paid Ads

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On this episode of Digital Dialogue, Katelyn and Scott are giving a general overview of how to create ads and how different ads perform depending on the platform they are run on. Advertising on social media is one of the easiest and most effective ways out there currently and should be an integral part of your Read the full article... Read More »

Digital Dialogue EP 52: The Rise of Podcasts

On this episode of Digital Dialogue, Katelyn and Scott cover how the podcasting platform is being used for marketing and share some of their favorite ones to listen to! Read More »

Finding the Best Times to Post on Social Media

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When posting on business social media accounts, it’s extremely important to have a detailed content calendar. An organized plan for your content allows you to see what you will be posting during each quarter. If you want to learn more about content calendars, we have covered them previously on our blog, check it out if you Read the full article... Read More »

RECAP: Digital Dialogue EP 44: How To Utilize Social Media Insights

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On this episode of Digital Dialogue, Katelyn and Scott are talking about how to utilize the insights you gain from your social media channels analysis data. But before we dove into that, we kicked off the episode with our #SocialMediaMinute   Instagram’s Test of Removing Like Counts is Being Expanded to More Regions In hopes to make the Read the full article... Read More »

RECAP: Digital Dialogue EP 43: Social Media Analytics

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On this episode of Digital Dialogue, Katelyn and Scott are talking about what it takes to conduct a proper social media analysis! But before we dove into that, we kicked off the episode with our #SocialMediaMinute. New Report Finds Instagram Engagement Rates Are In Decline For many business accounts this has not been much of a surprise but Read the full article... Read More »