Digital Dialogue EP 52: The Rise of Podcasts

On this episode of Digital Dialogue, Katelyn and Scott cover how the podcasting platform is being used for marketing and share some of their favorite ones to listen to! Read More »

Finding the Best Times to Post on Social Media

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When posting on business social media accounts, it’s extremely important to have a detailed content calendar. An organized plan for your content allows you to see what you will be posting during each quarter. If you want to learn more about content calendars, we have covered them previously on our blog, check it out if you Read the full article... Read More »

RECAP: Digital Dialogue EP 44: How To Utilize Social Media Insights

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On this episode of Digital Dialogue, Katelyn and Scott are talking about how to utilize the insights you gain from your social media channels analysis data. But before we dove into that, we kicked off the episode with our #SocialMediaMinute   Instagram’s Test of Removing Like Counts is Being Expanded to More Regions In hopes to make the Read the full article... Read More »

RECAP: Digital Dialogue EP 43: Social Media Analytics

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On this episode of Digital Dialogue, Katelyn and Scott are talking about what it takes to conduct a proper social media analysis! But before we dove into that, we kicked off the episode with our #SocialMediaMinute. New Report Finds Instagram Engagement Rates Are In Decline For many business accounts this has not been much of a surprise but Read the full article... Read More »

RECAP: Digital Dialogue EP 42: Apps We Love

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On this episode of Digital Dialogue, Katelyn and Scott are joined by Colleen. The topic this week is our favorite apps on our phones and computer that are not the most basic apps everyone is using e.g. Instagram, Twitter, Facebook, Snapchat, TikTok, WhatsApp. But before we dove into that, we kicked off the episode with our #SocialMediaMinute. Facebook Read the full article... Read More »

4 Benefits of Building a Buyer Persona

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Simply put, creating buyer personas shows what your audience likes/dislikes, wants/needs. When you are able to successfully create an illustrated and detailed buyer persona, you’re putting a lot of data together in order to see what type of person you are trying to sell to. Where does someone drive often, what type of coffee do Read the full article... Read More »

RECAP: Digital Dialogue EP 40: Buyer Personas

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On this episode of Digital Dialogue, Katelyn and Scott are talking about what is required to build a successful buyer persona in order to determine what demographic you should sell your product or service to! Throughout the episode we discuss what exactly a buyer persona is, how to build one yourself using friends or coworkers, Read the full article... Read More »

RECAP: Digital Dialogue EP 35: Influencer Marketing

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On this episode of Digital Dialogue, Katelyn and Scott will be discussing the topic of influencer marketing! The extremely popular and trendy way that companies are sharing their brands and products using alternative marketing strategies. Throughout the episode we talk about elite influencers such as Kim K, she makes a reported 1 million dollars per sponsored Read the full article... Read More »

RECAP: Digital Dialogue EP 33: Our Favorite Social Media Tools

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On this episode of Digital Dialogue, Katelyn and Scott are expounding on social media strategy with the best tools to help you maintain your multiple accounts across multiple platforms. Take a look behind the scenes and see what we think are some of the best tools and services! First, we present our #socialmediaminute covering two stories that we Read the full article... Read More »

RECAP: Digital Dialogue EP 32: Creating Your Social Media Strategy

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On this episode of Digital Dialogue, Katelyn and Scott are discussing the easiest way to curate and maintain a social media strategy in order to keep your brands presence felt across all social media platforms! If you are looking for more information social media strategy in general, be on the lookout for our full blog post Read the full article... Read More »