Why You Need to Start Running Social Media Ads

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Are you trying to determine whether or not your business needs to run social media ads? All you have to do is look at the current metrics and forecasted ones as well. In 2019, according to Hootsuite, social media advertising revenue is forecasted to be, “over fifty billion dollars annually, which equals out to about $17.00 Read the full article... Read More »

RECAP: Digital Dialogue EP 29: Social Media Ads

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On this episode of Digital Dialogue, Katelyn and Scott are discussing the importance of utilizing paid social media ads. During the podcast we give tips on maximizing the potential of your ads and how Yelling Mule can aid you creating an effective plan to capitalize within your target market. First, we present our #socialmediaminute covering two stories that Read the full article... Read More »

Psychographic Marketing Tips

via Dan Shewan @ WordStream.com

On this week’s episode of Digital Dialogue we covered the basics of psychology in marketing, including psychographic information which is the information collected from consumers, such as your habits, hobbies, spending habits and values. While demographics explain “who” your buyer is, psychographics explain why they buy the things they do! Alex Birkett of ConversionXL.com says Read the full article... Read More »

RECAP: Digital Dialogue EP 28: Psychology in Marketing

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  On this episode of Digital Dialogue, Katelyn and Scott are discussing the role psychology plays in marketing. During the podcast we talk about how crucial psychographic information: such as your buyer’s habits, hobbies, spending habits and values can be when creating a marketing plan. While demographics explain “who” your buyer is, psychographics explain why they buy and Read the full article... Read More »

RECAP: Digital Dialogue EP 27: Branding Process

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  On this episode of Digital Dialogue, Katelyn and Scott continue exploring the process of building a brand with even more information for you! Branding processes can vary at certain states depending on where you brand is and what your goals are. Therefore, we decided to share with you how your process should look from creation Read the full article... Read More »

RECAP: Digital Dialogue EP 24: Copywriting Tips

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On this episode of Digital Dialogue, we returned from our mini series where we shared Yelling Mule’s design and development process when creating a site. This week we started off by talking about two social media stories that we found interesting and informative. Twitter Testing Out New “Hide Tweet” Option According to Social Media Today, Read the full article... Read More »

The Reasons Why We Love Podcasts Going Into 2019

Podcast Growth

You may listen to a couple podcasts yourself, or people you know are into them, but did you know that according to Apple there are over 550,000 podcasts with over 18.5 million episodes currently available? As podcasts become more popular the advertising market for them has exploded as well, as premium audiences are targeted. According Read the full article... Read More »

What is Your Hashtag Strategy?: Maximize Their Potential in 2019

Hashtag Strategy

Instagram continues be one of the most innovative social media platforms because they are always tinkering with their algorithms to make consuming content easier and more enjoyable. It has always favored posts with high engagement and ones that receive more likes/comments receive more exposure. Often these posts are accompanied by a considerable amount of hashtags Read the full article... Read More »

Will Social Media Ever Rule the World

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According to Forbes Communications Council contributor Atanu Shaw, “a whooping 40% of this year’s global ad spend will take place online. And more specifically, ad spend on social media is expected to increase by more than 20%, totaling $58 billion.” If a business wants to see steady growth in their respective marketplace then adapting to Read the full article... Read More »

How the New Facebook Algorithm Affects You

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The news came straight from Mark Zuckerberg’s mouth (aka his Facebook) on January 11th: Facebook would be changing their news feed algorithm. This didn’t mean just a different assortment on your news feed of posts from the people and businesses you follow; it actually means harkening back to Facebook’s earlier days. This means more posts Read the full article... Read More »