How To Avoid Scope Creep

The most important aspect of starting a new website or any project is to ensure that it is based on a solid foundation and that you have the buy-in from all key people. By understanding and managing expectations you can avoid something that can happen on any project: it goes over budget, decreasing satisfaction in Read the full article... Read More »

Digital Dialogue EP 58: Project Management Tips

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On this episode of Digital Dialogue, Katelyn and Scott are joined by Colleen! She talks about her experience working on multiple projects and how she manages multiple clients and their project timelines.   Read More »

4 Benefits of Using A Sitemap

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A sitemap is a great tool used by designers who are in the beginning phases of creating a website. It helps clarify what content you want to put front and center while also helping you eliminate problems down the road in the process. Basically, a sitemap is just an organized outline or flowchart of what Read the full article... Read More »

Digital Dialogue EP 57: Creating Sitemaps

On this episode of Digital Dialogue, Katelyn and Scott welcome on Yelling Mule’s Creative Director, Nicki. She helps us understand how sitemaps are created and why they are a vital part of the website development process! Read More »

Google Is Changing Search For The Better

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If you haven’t heard, Google is reinventing the way searching for things works with their newest neural network algorithm, BERT. It is an acronym for (Bidirectional Encoder Representations from Transformers) and it debuted in Google’s search system in late October.  Here’s what Google said about BERT, “These improvements are oriented around improving language understanding, particularly Read the full article... Read More »

Digital Dialogue EP 55: Google’s BERT

On this episode of Digital Dialogue, Katelyn and Scott are discussing the newest changes to way searching for things on Google works with their deep learning algorithm BERT (Bidirectional Encoder Representations from Transformers).   Read More »

Budgeting for Social Media Ads

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Creating your own social media ads are easier than ever and all it takes is a little patience working through the platforms easy to use systems. Here are the numbers when it comes to social media channels and how many people are on each! Facebook – 2.24 billion YouTube – 1.9 billion Instagram – 1 Read the full article... Read More »

Digital Dialogue EP 54: Picking The Right Type of Paid Ads

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On this episode of Digital Dialogue, Katelyn and Scott are giving a general overview of how to create ads and how different ads perform depending on the platform they are run on. Advertising on social media is one of the easiest and most effective ways out there currently and should be an integral part of your Read the full article... Read More »

Mental Health Day 2019

According to the World Health Organization, every 40 seconds someone loses their life to suicide. Today, which is World Mental Health Day 2019, the WHO is focusing on “40 seconds of action” to raise awareness of the scale of suicide around the world and role that each of us can play to help people at risk. Read the full article... Read More »

Digital Dialogue EP 52: The Rise of Podcasts

On this episode of Digital Dialogue, Katelyn and Scott cover how the podcasting platform is being used for marketing and share some of their favorite ones to listen to! Read More »