How To Utilize A Micro-Influencer In Your Next Advertising Campaign

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Brands have been turning towards influencer marketing as a way to promote to a more niche audience. Social media platforms like Snapchat, YouTube and TikTok all have their own set of influencers with different demographics and some are often multi-platform. Ad spend on influencer marketing is expected to be up to $15 billion by 2022, Read the full article... Read More »

Digital Dialogue EP 63: Micro-Influencers

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  This week’s episode of Digital Dialogue is focused on the topic of micro-influencing. Katelyn and Scott are discussing the continued rise of micro-influencers in 2020 and how you could incorporate them into your social media marketing plan.   Read More »

4 Obtainable Objectives To Increase Your Social Engagement

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In this week’s blog post we want to demonstrate how you can build your social media engagement organically. As either a small business owner or a giant corporation, having social media profiles is non-negotiable. You want to meet potential customers where they are most active – on social media.  It has become essential part of any Read the full article... Read More »

Social Media Round Up

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Facebook Staff is Demanding CEO Mark Zuckerberg Control Pervasive Ads  The rise in misinformation in political ads on Facebook has become a serious problem and making things worse is that it has been approved by CEO Mark Zuckerberg. Facebook’s policies allow politicians and their supporters to spread inaccurate claims about their views and their rivals Read the full article... Read More »

Creating a Digital Design Portfolio

This week on Digital Dialogue, Katelyn and I had the pleasure of sitting down with Yelling Mules amazing designers Emily Dunnigan and Lindsey Clark for our weekly podcast. We covered a lot of things about digital design, but the thing that stuck out the most for us was the importance for designers to have a Read the full article... Read More »

Drift’s Hypergrowth & Hubspot’s Inbound

Drift, the leading chat software and conversational marketing platform, hosted their yearly event at the Wang Theatre. With absolutely amazing speakers and performers to make it quite a memorable event. The event itself stands alone as a few different things, it covered tech with Drift CTO, Elias Torres, unveiling Drifts newest tech when it comes Read the full article... Read More »

Digital Dialogue EP 49: Hypergrowth Overview

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On this week’s episode of Digital Dialogue, Katelyn and Scott are talking about their experience at Drift’s event Hypergrowth19. Click below to hear the whole episode! Read More »

Digital Dialogue EP 46: AIM Young Professionals Networking Night

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Featured in this episode, Katelyn and Scott are promoting the Associated Industries of Massachusetts (AIM) Young Professionals Networking Night being held at Capo Restaurant on August 21st, 2019! For more information on the event and to registration please visit here! To hear the full episode, check it out below. Read More »

Young Professionals Networking Night

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On Wednesday, August 21st, Yelling Mule is hosting a Young Professionals Networking Night along with Associated Industries of Massachusetts (AIM). Join us after work from 5:00- 7:30 p.m. at Capo Restaurant & Supper Club. We’ll be getting together for drinks (courtesy of Harpoon Brewery), apps and a little networking. Plus, James Shiner, Yelling Mule’s CEO, Read the full article... Read More »

RECAP: Digital Dialogue EP 39: Live Video Strategy

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On this episode of Digital Dialogue, Katelyn and Scott are talking about live video strategy and the various ways you can implement it into your overall video marketing strategy. Before we dove into that we had our #SocialMediaMinute! Fortnite’s Creator Epic Just Gave Us a Good Reason to Take It Seriously as a Social Media Company Read the full article... Read More »