Streaming Services Rise in Relevance

Facebook Gaming

Live-streaming is more popular than ever and its’ rising viewership really does lift all platforms – A space that is dominated by Amazon’s Twitch and now Facebook Gaming who just announced their acquisition of popular streaming service Mixer. Live-streaming is a great way to connect with the younger generation while also boosting engagement of your Read the full article... Read More »

Social Media Round Up: June 2020

Instagram Announces New Way To Monetize On IGTV Starting next week, Instagram will be introducing ads into IGTV their long-form video destination which celebrities and influencers alike can garner thousands if not millions of live viewers when Live. Instagram has created these new monetization opportunities to support creators’ investment in IGTV by sharing advertising revenue Read the full article... Read More »

Introducing Facebook & Instagram Shops

In a move to help businesses transition to online sales during the COVID pandemic, Facebook has released Shops for its platform.  Facebook stated that, “We want to give people a place to experience the joy of shopping versus the chore of buying. And we want to help small businesses adapt and make it easier for people Read the full article... Read More »

TikTok Downloads Increase Dramatically During Social Distancing

If you have held out and not downloaded TikTok yet, then you are missing out. The New York Times even claimed that TikTok is rewriting the world. As more and more people are looking for something to distract themselves Tiktok has seen an exponential growth in downloads and engagement. According to new estimates provided by the Read the full article... Read More »

Netflix Party: Chrome Extension Available Now

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As millions of people around the world enter stay-at-home orders, Netflix is making sure to help keep people occupied. According to Entertainment Weekly, Netflix viewership is souring and stated they have enough content to keep us entertained for months. They have also released Netflix Party, this free Chrome extension allows you to watch Netflix alongside Read the full article... Read More »

Social Media Roundup

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Data-Algorithms Are Being Used on Social Media to Track Covid-19 Impact It’s not a far fetched idea to think that our social connectedness is going to be beneficial in keeping everyone safe during the outbreak of Covid-19. As everyone is currently under strict orders to distance themselves from one another, social media will only become Read the full article... Read More »

Digital Dialogue EP 65: LinkedIn

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In this episode of Digital Dialogue, Katelyn and Scott are discussing the ways that you can use LinkedIn as an extension of your marketing and social media plan. Read More »

Digital Dialogue EP 64: WordPress Plugins’ Overview

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  On this episode of Digital Dialogue, Katelyn and Scott do a basic overview of what plugins’ are and how they are used. Plugins can be an essential part of your website, so be sure you know how they function!   Read More »

How To Utilize A Micro-Influencer In Your Next Advertising Campaign

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Brands have been turning towards influencer marketing as a way to promote to a more niche audience. Social media platforms like Snapchat, YouTube and TikTok all have their own set of influencers with different demographics and some are often multi-platform. Ad spend on influencer marketing is expected to be up to $15 billion by 2022, Read the full article... Read More »

Digital Dialogue EP 63: Micro-Influencers

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  This week’s episode of Digital Dialogue is focused on the topic of micro-influencing. Katelyn and Scott are discussing the continued rise of micro-influencers in 2020 and how you could incorporate them into your social media marketing plan.   Read More »