Social Media Minute Recap

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What is Google’s New Social Media App Called Shoelace? You might not have heard of Shoelace and that is because it is currently only available by invite only in the NYC area, but we do know what it aims to be. It is a new social networking app specifically tailored for organizing local events and Read the full article... Read More »

Digital Dialogue EP 46: AIM Young Professionals Networking Night

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Featured in this episode, Katelyn and Scott are promoting the Associated Industries of Massachusetts (AIM) Young Professionals Networking Night being held at Capo Restaurant on August 21st, 2019! For more information on the event and to registration please visit here! To hear the full episode, check it out below. Read More »

Young Professionals Networking Night

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On Wednesday, August 21st, Yelling Mule is hosting a Young Professionals Networking Night along with Associated Industries of Massachusetts (AIM). Join us after work from 5:00- 7:30 p.m. at Capo Restaurant & Supper Club. We’ll be getting together for drinks (courtesy of Harpoon Brewery), apps and a little networking. Plus, James Shiner, Yelling Mule’s CEO, Read the full article... Read More »

RECAP: Digital Dialogue EP 44: How To Utilize Social Media Insights

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On this episode of Digital Dialogue, Katelyn and Scott are talking about how to utilize the insights you gain from your social media channels analysis data. But before we dove into that, we kicked off the episode with our #SocialMediaMinute   Instagram’s Test of Removing Like Counts is Being Expanded to More Regions In hopes to make the Read the full article... Read More »

Facebook Is Experimenting With New Apps

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Have you heard? Facebook is getting ready to introduce new apps on its platform. Facebook announced this week that they have created a team called the New Product Experimentation (NPE). The purpose of this group is to design, build and launch apps that give users “entirely new experiences for building community.” Over the last couple Read the full article... Read More »

RECAP: Digital Dialogue EP 42: Apps We Love

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On this episode of Digital Dialogue, Katelyn and Scott are joined by Colleen. The topic this week is our favorite apps on our phones and computer that are not the most basic apps everyone is using e.g. Instagram, Twitter, Facebook, Snapchat, TikTok, WhatsApp. But before we dove into that, we kicked off the episode with our #SocialMediaMinute. Facebook Read the full article... Read More »

RECAP: Digital Dialogue EP 40: Buyer Personas

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On this episode of Digital Dialogue, Katelyn and Scott are talking about what is required to build a successful buyer persona in order to determine what demographic you should sell your product or service to! Throughout the episode we discuss what exactly a buyer persona is, how to build one yourself using friends or coworkers, Read the full article... Read More »

RECAP: Digital Dialogue EP 39: Live Video Strategy

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On this episode of Digital Dialogue, Katelyn and Scott are talking about live video strategy and the various ways you can implement it into your overall video marketing strategy. Before we dove into that we had our #SocialMediaMinute! Fortnite’s Creator Epic Just Gave Us a Good Reason to Take It Seriously as a Social Media Company Read the full article... Read More »

RECAP: Digital Dialogue EP 38: Women’s World Cup 2019

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On this episode of Digital Dialogue, Katelyn and Scott will be welcoming on Yelling Mules junior web developer Colleen again this week to talk about the 2019 Women’s World Cup which is currently being played in Paris, France! With the goal of one billion viewers, the tournament is obviously a very big draw for marketers. The Read the full article... Read More »

RECAP: Digital Dialogue EP 37: Management Tools & Populating With Colleen

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On this episode of Digital Dialogue, Katelyn and Scott will be welcoming on Yelling Mules junior web developer Colleen to discuss what she feels are the best practices when managing and populating a site! Colleen has been on before to talk about launching a site when we did our process series podcasts and had great information Read the full article... Read More »