5 Networking Tips You Need To Know

My Post - 2019-04-17T112315.218

Networking is instrumental in terms of professional and personal growth. But let’s be honest, it can be awkward, especially if you haven’t done it in a while. If you’re actively networking or planning to do so in the future, here are five helpful tips that will make your networking experience a successful one. 1. Figure Read the full article... Read More »

RECAP: Digital Dialogue EP 30: Networking

Image from iOS

On this episode of Digital Dialogue, Katelyn and Scott are discussing how important networking is for your business for growth and continued success! First, we present our #socialmediaminute covering two stories that we found interesting from the social media sphere. Dark Mode on Facebook Facebook has added ‘Dark Mode’ to regular messenger settings. So, initially making ‘Dark Mode’ Read the full article... Read More »

Why You Need to Start Running Social Media Ads

My Post (1)

Are you trying to determine whether or not your business needs to run social media ads? All you have to do is look at the current metrics and forecasted ones as well. In 2019, according to Hootsuite, social media advertising revenue is forecasted to be, “over fifty billion dollars annually, which equals out to about $17.00 Read the full article... Read More »

Psychographic Marketing Tips

via Dan Shewan @ WordStream.com

On this week’s episode of Digital Dialogue we covered the basics of psychology in marketing, including psychographic information which is the information collected from consumers, such as your habits, hobbies, spending habits and values. While demographics explain “who” your buyer is, psychographics explain why they buy the things they do! Alex Birkett of ConversionXL.com says Read the full article... Read More »

RECAP: Digital Dialogue EP 28: Psychology in Marketing

Image from iOS

  On this episode of Digital Dialogue, Katelyn and Scott are discussing the role psychology plays in marketing. During the podcast we talk about how crucial psychographic information: such as your buyer’s habits, hobbies, spending habits and values can be when creating a marketing plan. While demographics explain “who” your buyer is, psychographics explain why they buy and Read the full article... Read More »

The Branding Process- 5 Step Guide

My Post - 2019-03-21T160640.827

Branding is a term you hear a lot in the world of marketing but do we really understand the meaning behind it? According to Business Dictionary, a brand is a unique design, sign, symbol, words, or a combination of these, employed in creating an image that identifies a product and differentiates it from its competitors. Read the full article... Read More »

5 Key Copywriting Tips We All Should Follow

My Post - 2019-03-07T161010.008

Writing effective copy should always be a priority because there is a lot riding on it. A website’s copy has the ability to help influence its SEO ranking and whether or not customers take action, just to name a few things. With that being said, here are five helpful tips we like to keep in Read the full article... Read More »

RECAP: Digital Dialogue EP 24: Copywriting Tips

Image from iOS

On this episode of Digital Dialogue, we returned from our mini series where we shared Yelling Mule’s design and development process when creating a site. This week we started off by talking about two social media stories that we found interesting and informative. Twitter Testing Out New “Hide Tweet” Option According to Social Media Today, Read the full article... Read More »

Launching a Site at Yelling Mule

My Post (2)

This week we sat down with Colleen to talk populating a site on Digital Dialogue and with that we move on to the full launch of a site. Utilizing the popular organizational management site Monday.com allows complete transparency between Yelling Mule and our clients. They track along with the project and populating a site becomes Read the full article... Read More »

Developing a Website at Yelling Mule: Front End Design

My Post (16)

We sat down this week on Digital Dialogue with our creative director at Yelling Mule, Nicki. She has been the creative director for the last three years and is an absolute vital part of the team. Graphic designers are highly touted for their abilities to create visually stunning parts of sites but also to make Read the full article... Read More »