RECAP: Digital Dialogue EP 39: Live Video Strategy

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On this episode of Digital Dialogue, Katelyn and Scott are talking about live video strategy and the various ways you can implement it into your overall video marketing strategy. Before we dove into that we had our #SocialMediaMinute! Fortnite’s Creator Epic Just Gave Us a Good Reason to Take It Seriously as a Social Media Company Read the full article... Read More »

How To Utilize Influencer Marketing In Your Next Campaign

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Over the last couple of years, companies have been turning towards influencer marketing as a way to promote to a more niche audience. According to Adweek, the industry of established influencer marketers is set to reach $10 billion in worth by 2020. Other social media platforms like Snapchat, YouTube and TikTok have their own set Read the full article... Read More »

RECAP: Digital Dialogue EP 35: Influencer Marketing

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On this episode of Digital Dialogue, Katelyn and Scott will be discussing the topic of influencer marketing! The extremely popular and trendy way that companies are sharing their brands and products using alternative marketing strategies. Throughout the episode we talk about elite influencers such as Kim K, she makes a reported 1 million dollars per sponsored Read the full article... Read More »

RECAP: Digital Dialogue EP 32: Creating Your Social Media Strategy

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On this episode of Digital Dialogue, Katelyn and Scott are discussing the easiest way to curate and maintain a social media strategy in order to keep your brands presence felt across all social media platforms! If you are looking for more information social media strategy in general, be on the lookout for our full blog post Read the full article... Read More »

Why You Need to Start Running Social Media Ads

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Are you trying to determine whether or not your business needs to run social media ads? All you have to do is look at the current metrics and forecasted ones as well. In 2019, according to Hootsuite, social media advertising revenue is forecasted to be, “over fifty billion dollars annually, which equals out to about $17.00 Read the full article... Read More »

The Branding Process- 5 Step Guide

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Branding is a term you hear a lot in the world of marketing but do we really understand the meaning behind it? According to Business Dictionary, a brand is a unique design, sign, symbol, words, or a combination of these, employed in creating an image that identifies a product and differentiates it from its competitors. Read the full article... Read More »

What is Your Hashtag Strategy?: Maximize Their Potential in 2019

Hashtag Strategy

Instagram continues be one of the most innovative social media platforms because they are always tinkering with their algorithms to make consuming content easier and more enjoyable. It has always favored posts with high engagement and ones that receive more likes/comments receive more exposure. Often these posts are accompanied by a considerable amount of hashtags Read the full article... Read More »

Micro-Influencer Marketing: How to Create High-Conversion Instagram Campaigns

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Micro-influencer marketing campaigns on Instagram lead to higher conversions than paying a Kardashian sister to promote your product or service. Here are the six critical steps you need to take to create and launch a high-conversion Instagram micro-influencer campaign. Read More »

Local Instagram Influencers: @Brianmcw

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It’s pretty rare to hear of someone doubling their commute-time, every day, for the sake of a photograph; but that’s exactly what Brian McWilliams does, partially to satisfy his Instagram audience of 130,000, but also for no other reason than that he enjoys it... Read More »

Local Instagram Influencers: @Kerriaxelrod

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“Social media is a reflection of my life because I am, in some ways, my brand.” We’re all well-aware of the social media influencers: a group growing every day, filled with green-juice gurus, hardcore fitness enthusiasts, fashionistas, travel icons, and then, simply some super-talented photographers. Instagram has launched an era of ‘micro-celebrities,’ and these people Read the full article... Read More »