Digital Dialogue EP 46: AIM Young Professionals Networking Night

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Featured in this episode, Katelyn and Scott are promoting the Associated Industries of Massachusetts (AIM) Young Professionals Networking Night being held at Capo Restaurant on August 21st, 2019! For more information on the event and to registration please visit here! To hear the full episode, check it out below. Read More »

Young Professionals Networking Night

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On Wednesday, August 21st, Yelling Mule is hosting a Young Professionals Networking Night along with Associated Industries of Massachusetts (AIM). Join us after work from 5:00- 7:30 p.m. at Capo Restaurant & Supper Club. We’ll be getting together for drinks (courtesy of Harpoon Brewery), apps and a little networking. Plus, James Shiner, Yelling Mule’s CEO, Read the full article... Read More »

Finding the Best Times to Post on Social Media

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When posting on business social media accounts, it’s extremely important to have a detailed content calendar. An organized plan for your content allows you to see what you will be posting during each quarter. If you want to learn more about content calendars, we have covered them previously on our blog, check it out if you Read the full article... Read More »

RECAP: Digital Dialogue EP 43: Social Media Analytics

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On this episode of Digital Dialogue, Katelyn and Scott are talking about what it takes to conduct a proper social media analysis! But before we dove into that, we kicked off the episode with our #SocialMediaMinute. New Report Finds Instagram Engagement Rates Are In Decline For many business accounts this has not been much of a surprise but Read the full article... Read More »

Facebook Is Experimenting With New Apps

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Have you heard? Facebook is getting ready to introduce new apps on its platform. Facebook announced this week that they have created a team called the New Product Experimentation (NPE). The purpose of this group is to design, build and launch apps that give users “entirely new experiences for building community.” Over the last couple Read the full article... Read More »

RECAP: Digital Dialogue EP 42: Apps We Love

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On this episode of Digital Dialogue, Katelyn and Scott are joined by Colleen. The topic this week is our favorite apps on our phones and computer that are not the most basic apps everyone is using e.g. Instagram, Twitter, Facebook, Snapchat, TikTok, WhatsApp. But before we dove into that, we kicked off the episode with our #SocialMediaMinute. Facebook Read the full article... Read More »

4 Benefits of Building a Buyer Persona

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Simply put, creating buyer personas shows what your audience likes/dislikes, wants/needs. When you are able to successfully create an illustrated and detailed buyer persona, you’re putting a lot of data together in order to see what type of person you are trying to sell to. Where does someone drive often, what type of coffee do Read the full article... Read More »

RECAP: Digital Dialogue EP 40: Buyer Personas

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On this episode of Digital Dialogue, Katelyn and Scott are talking about what is required to build a successful buyer persona in order to determine what demographic you should sell your product or service to! Throughout the episode we discuss what exactly a buyer persona is, how to build one yourself using friends or coworkers, Read the full article... Read More »

RECAP: Digital Dialogue EP 39: Live Video Strategy

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On this episode of Digital Dialogue, Katelyn and Scott are talking about live video strategy and the various ways you can implement it into your overall video marketing strategy. Before we dove into that we had our #SocialMediaMinute! Fortnite’s Creator Epic Just Gave Us a Good Reason to Take It Seriously as a Social Media Company Read the full article... Read More »

RECAP: Digital Dialogue EP 37: Management Tools & Populating With Colleen

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On this episode of Digital Dialogue, Katelyn and Scott will be welcoming on Yelling Mules junior web developer Colleen to discuss what she feels are the best practices when managing and populating a site! Colleen has been on before to talk about launching a site when we did our process series podcasts and had great information Read the full article... Read More »