RECAP: Digital Dialogue EP 30: Networking

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On this episode of Digital Dialogue, Katelyn and Scott are discussing how important networking is for your business for growth and continued success! First, we present our #socialmediaminute covering two stories that we found interesting from the social media sphere. Dark Mode on Facebook Facebook has added ‘Dark Mode’ to regular messenger settings. So, initially making ‘Dark Mode’ Read the full article... Read More »

Why You Need to Start Running Social Media Ads

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Are you trying to determine whether or not your business needs to run social media ads? All you have to do is look at the current metrics and forecasted ones as well. In 2019, according to Hootsuite, social media advertising revenue is forecasted to be, “over fifty billion dollars annually, which equals out to about $17.00 Read the full article... Read More »

RECAP: Digital Dialogue EP 29: Social Media Ads

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On this episode of Digital Dialogue, Katelyn and Scott are discussing the importance of utilizing paid social media ads. During the podcast we give tips on maximizing the potential of your ads and how Yelling Mule can aid you creating an effective plan to capitalize within your target market. First, we present our #socialmediaminute covering two stories that Read the full article... Read More »

Psychographic Marketing Tips

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On this week’s episode of Digital Dialogue we covered the basics of psychology in marketing, including psychographic information which is the information collected from consumers, such as your habits, hobbies, spending habits and values. While demographics explain “who” your buyer is, psychographics explain why they buy the things they do! Alex Birkett of ConversionXL.com says Read the full article... Read More »

RECAP: Digital Dialogue EP 28: Psychology in Marketing

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  On this episode of Digital Dialogue, Katelyn and Scott are discussing the role psychology plays in marketing. During the podcast we talk about how crucial psychographic information: such as your buyer’s habits, hobbies, spending habits and values can be when creating a marketing plan. While demographics explain “who” your buyer is, psychographics explain why they buy and Read the full article... Read More »

Must Watch: 3 TED Talks To Up Your Productivity

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1. Creating a Decision Budget Having a lot on your mind at all times of the day can become extremely stressful and damaging to your health. If you have found yourself in this predicament before then this TED Talk featuring Dave Asprey may interest you. Dave talks about how he was put onto the idea Read the full article... Read More »

RECAP: Digital Dialogue EP 27: Branding Process

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  On this episode of Digital Dialogue, Katelyn and Scott continue exploring the process of building a brand with even more information for you! Branding processes can vary at certain states depending on where you brand is and what your goals are. Therefore, we decided to share with you how your process should look from creation Read the full article... Read More »

The Branding Process- 5 Step Guide

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Branding is a term you hear a lot in the world of marketing but do we really understand the meaning behind it? According to Business Dictionary, a brand is a unique design, sign, symbol, words, or a combination of these, employed in creating an image that identifies a product and differentiates it from its competitors. Read the full article... Read More »

RECAP: Digital Dialogue EP 25: Increasing Engagement on Instagram via Stories

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On this episode of Digital Dialogue, we explored the various ways that you can organically grow your engagement through Instagram stories! First, we shared two social media stories about Facebook and Instagram dealing with various things. Here are the two stories: Facebook Launches Legal Action Against Companies Selling Fake Followers and Likes According to a Read the full article... Read More »

RECAP: Digital Dialogue EP 24: Copywriting Tips

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On this episode of Digital Dialogue, we returned from our mini series where we shared Yelling Mule’s design and development process when creating a site. This week we started off by talking about two social media stories that we found interesting and informative. Twitter Testing Out New “Hide Tweet” Option According to Social Media Today, Read the full article... Read More »