Configuring WordPress Plugins

WordPress plugins are great because they are both functional and allow you to integrate and run things on top of the existing software. This allows you to create almost any kind of custom stylizations within WordPress.  Pictured below is an example of where you can find plugins on your WordPress Account Dashboard: There are WordPress Read the full article... Read More »

Digital Dialogue EP 64: WordPress Plugins’ Overview

  On this episode of Digital Dialogue, Katelyn and Scott do a basic overview of what plugins’ are and how they are used. Plugins can be an essential part of your website, so be sure you know how they function!   Read More »

How To Utilize A Micro-Influencer In Your Next Advertising Campaign

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Brands have been turning towards influencer marketing as a way to promote to a more niche audience. Social media platforms like Snapchat, YouTube and TikTok all have their own set of influencers with different demographics and some are often multi-platform. Ad spend on influencer marketing is expected to be up to $15 billion by 2022, Read the full article... Read More »

4 Obtainable Objectives To Increase Your Social Engagement

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In this week’s blog post we want to demonstrate how you can build your social media engagement organically. As either a small business owner or a giant corporation, having social media profiles is non-negotiable. You want to meet potential customers where they are most active – on social media.  It has become essential part of any Read the full article... Read More »

How To Avoid Scope Creep

The most important aspect of starting a new website or any project is to ensure that it is based on a solid foundation and that you have the buy-in from all key people. By understanding and managing expectations you can avoid something that can happen on any project: it goes over budget, decreasing satisfaction in Read the full article... Read More »

Digital Dialogue EP 58: Project Management Tips

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On this episode of Digital Dialogue, Katelyn and Scott are joined by Colleen! She talks about her experience working on multiple projects and how she manages multiple clients and their project timelines.   Read More »

4 Benefits of Using A Sitemap

Sample Sitemap Screenshot

A sitemap is a great tool used by designers who are in the beginning phases of creating a website. It helps clarify what content you want to put front and center while also helping you eliminate problems down the road in the process. Basically, a sitemap is just an organized outline or flowchart of what Read the full article... Read More »

Digital Dialogue EP 57: Creating Sitemaps

On this episode of Digital Dialogue, Katelyn and Scott welcome on Yelling Mule’s Creative Director, Nicki. She helps us understand how sitemaps are created and why they are a vital part of the website development process! Read More »

Digital Dialogue EP 56: SEO vs. SEM

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On this episode of Digital Dialogue, Katelyn and Scott are discussing the difference between SEO and SEM while also explaining how you can utilize both to increase exposure to your business!   Read More »

Digital Dialogue EP 55: Google’s BERT

On this episode of Digital Dialogue, Katelyn and Scott are discussing the newest changes to way searching for things on Google works with their deep learning algorithm BERT (Bidirectional Encoder Representations from Transformers).   Read More »