How To Utilize Instagram Stories To Increase Your Brand’s Visibility

Insta blog post

There’s no doubt about it, stories have had a considerably strong impact across a variety of social media platforms. According to Facebook’s Quarter 4 report, Instagram Stories are the most successful type of story with 500 million people using it daily. These new figures show that Facebook’s multiple platforms monopolize the usage of stories compared Read the full article... Read More »

RECAP: Digital Dialogue EP 20: Social Media in Superbowl LIII

Brand Bowl 53

On this weeks episode of Digital Dialogue we stepped away for the week from talking about the web development process at Yelling Mule. This week we are taking a look the social media metrics and trends that came during the Superbowl this past Sunday. We explore the various tactics employed by some of the biggest Read the full article... Read More »

Our Top Social Media Stories From This Week

Social Media Blog Post

There’s been a lot going on in the world of social media, especially with Facebook. Here are our top social media news stories from this week. Facebook adds new page tab called Page Quality Facebook is continuing its efforts to cut down on misuse. Just this week, the platform added a new page feature called Page Read the full article... Read More »

RECAP: Digital Dialogue EP 18: Closing The Sale

Digital Dialogue

This week on Digital Dialogue we sit down again with our VP of Sales Mike Arsenault to talk to him about the tactics he employs when closing a sale. This will be the first episode in which we take you through the process of developing a website at Yelling Mule through the eyes of the Read the full article... Read More »

The Reasons Why We Love Podcasts Going Into 2019

Podcast Growth

You may listen to a couple podcasts yourself, or people you know are into them, but did you know that according to Apple there are over 550,000 podcasts with over 18.5 million episodes currently available? As podcasts become more popular the advertising market for them has exploded as well, as premium audiences are targeted. According Read the full article... Read More »

RECAP: Digital Dialogue EP 16: Podcast Growth

Digital Dialogue

Over the last couple of years, podcasts have been growing at a steady rate. According to Apple there are currently over 550,000 podcasts. On this week’s episode we discuss how podcast growth is being driven by ad growth. Ads are suited well for podcasts because they are read by the presenter of the podcast and Read the full article... Read More »

What Platform is Best for Your Next Social Media Campaign

My Post (81)

As you plan your next social media marketing campaign, how do you decide which platform to use? A lot must go into making this decision because selecting the right social platforms to use to share your content is a key part to the success of your campaign.  According to Hubspot, over 77% of the population Read the full article... Read More »

RECAP: Digital Dialogue EP 15: Cross-posting on Social Media

My Post (80)

Who has ever heard of cross-posting?  If you’re not familiar with the term, cross-posting is when one posts the same content across multiple social media networks all at once. On this week’s episode of Digital Dialogue, we discuss the drawbacks of cross-posting and how it has been proven to be ineffective in the long run. Read the full article... Read More »

What is Your Hashtag Strategy?: Maximize Their Potential in 2019

Hashtag Strategy

Instagram continues be one of the most innovative social media platforms because they are always tinkering with their algorithms to make consuming content easier and more enjoyable. It has always favored posts with high engagement and ones that receive more likes/comments receive more exposure. Often these posts are accompanied by a considerable amount of hashtags Read the full article... Read More »

RECAP: Digital Dialogue EP 14: What’s your #Hashtag Strategy?

My Post (75)

Do you have a #hashtag strategy in place?  According to Sprout Social, 75% of people on social media use hashtags. So, if content visibility is important to you, hashtags should be a key part of your social media marketing plan. In this week’s episode of Digital Dialogue, we break down the usage of hashtags and Read the full article... Read More »