The Benefits of Podcasting

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Over the last couple of years, podcasts have become an extremely popular medium. According to Podcast Insights, there are currently over 750,000 podcasts out there with over 30 million episodes as of June 2019, and these numbers will only continue to grow. For many, podcasts have replaced listening to the radio. One of the main Read the full article... Read More »

Digital Dialogue EP 52: The Rise of Podcasts

On this episode of Digital Dialogue, Katelyn and Scott cover how the podcasting platform is being used for marketing and share some of their favorite ones to listen to! Read More »

Social Media Round Up Weekly Stories

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Facebook Facing Potential AntiTrust Lawsuits Facebook competitors like Snap, Inc. whose only company is Snapchat have been talking to the Federal Trade Commission. Snap, Inc. is claiming that Facebook tried to thwart competition from the rival social media company including telling popular social media influencers to not use Snapchat. Snap’s legal team has been compiling Read the full article... Read More »

Digital Dialogue EP 51: Social Media Roundup

Featured in this episode of Digital Dialogue, Katelyn and Scott are conducting a social media round-up. From Facebook to Twitter, they are diving in on this week’s most recent social media news stories!   Read More »

How To Grow Your Following On Social Media

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Over the years it has become a common practice for some to purchase followers in order to grow their social media presence.  While this might seem like an easy course of action, it has been proven that buying followers is not the most viable option long term. This is because you are only buying a Read the full article... Read More »

Digital Dialogue EP 48: Buying Followers

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On this week’s episode of Digital Dialogue, Katelyn and Scott are talking discuss why buying social media followers is never worth it. It may seem like an easy way to bolster your brand’s image but in reality you are not garnering any real engagement. Listen to the whole episode below! Read More »

Key Elements In A Successful Marketing Campaign

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What is a Marketing Campaign According to Entrepreneur, a marketing campaign is “a specific, defined series of activities used in marketing a new or changed product or service, or in using new marketing channels and methods.” While the definition of a marketing campaign may be straightforward, there are a number of elements needed to make Read the full article... Read More »

Digital Dialogue EP 47: Our Favorite Marketing Campaigns

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On this week’s episode of Digital Dialogue, Katelyn and Scott are sharing their favorite marketing campaigns. From Spotify to Google, they share the unique marketing concepts that made an impact on them. Click below to hear the whole episode! Read More »

Social Media Minute Recap

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What is Google’s New Social Media App Called Shoelace? You might not have heard of Shoelace and that is because it is currently only available by invite only in the NYC area, but we do know what it aims to be. It is a new social networking app specifically tailored for organizing local events and Read the full article... Read More »

Finding the Best Times to Post on Social Media

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When posting on business social media accounts, it’s extremely important to have a detailed content calendar. An organized plan for your content allows you to see what you will be posting during each quarter. If you want to learn more about content calendars, we have covered them previously on our blog, check it out if you Read the full article... Read More »