Digital Dialogue EP 61: Back-End Development

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In this week’s episode, we are joined by Colleen, Yelling Mule’s backend developer. Colleen answers a lot of questions about the field and shares her greatest takeaways. Read More »

What’s New in 2020!

Twitter Announces Promoted Trend Spotlight   As explained by Twitter - “Today, we’re announcing the launch of the newest takeover ad product on Twitter, Promoted Trend Spotlight. This takeover ad placement pairs the undeniable stopping power of video with the premium real estate of Twitter’s Explore tab. The Explore tab, Twitter’s collection of trending topics and Read the full article... Read More »

Digital Dialogue EP 60: Social Media Roundup 2020

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On this episode of Digital Dialogue, Katelyn and Scott share major social media news stories ranging from YouTube’s new restrictions on data collecting to Instagram’s decline in user growth. Read More »

Digital Dialogue EP 59: Creating Facebook Ads

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On this episode of Digital Dialogue, Katelyn and Scott talk about their social media stories for the week followed by a discussion on how to create successful Facebook Ads going into 2020!   Read More »

How To Avoid Scope Creep

The most important aspect of starting a new website or any project is to ensure that it is based on a solid foundation and that you have the buy-in from all key people. By understanding and managing expectations you can avoid something that can happen on any project: it goes over budget, decreasing satisfaction in Read the full article... Read More »

4 Benefits of Using A Sitemap

Sample Sitemap Screenshot

A sitemap is a great tool used by designers who are in the beginning phases of creating a website. It helps clarify what content you want to put front and center while also helping you eliminate problems down the road in the process. Basically, a sitemap is just an organized outline or flowchart of what Read the full article... Read More »

Digital Dialogue EP 57: Creating Sitemaps

On this episode of Digital Dialogue, Katelyn and Scott welcome on Yelling Mule’s Creative Director, Nicki. She helps us understand how sitemaps are created and why they are a vital part of the website development process! Read More »

Digital Dialogue EP 56: SEO vs. SEM

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On this episode of Digital Dialogue, Katelyn and Scott are discussing the difference between SEO and SEM while also explaining how you can utilize both to increase exposure to your business!   Read More »

Digital Dialogue EP 55: Google’s BERT

On this episode of Digital Dialogue, Katelyn and Scott are discussing the newest changes to way searching for things on Google works with their deep learning algorithm BERT (Bidirectional Encoder Representations from Transformers).   Read More »

Social Media Round Up

Facebook Staff is Demanding CEO Mark Zuckerberg Control Pervasive Ads  The rise in misinformation in political ads on Facebook has become a serious problem and making things worse is that it has been approved by CEO Mark Zuckerberg. Facebook’s policies allow politicians and their supporters to spread inaccurate claims about their views and their rivals Read the full article... Read More »