Introducing Facebook & Instagram Shops

In a move to help businesses transition to online sales during the COVID pandemic, Facebook has released Shops for its platform.  Facebook stated that, “We want to give people a place to experience the joy of shopping versus the chore of buying. And we want to help small businesses adapt and make it easier for people Read the full article... Read More »

How Social Media Platforms Are Adapting During Covid-19

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Instagram Launches New Co-Watching Feature to Help Users Connect Amid COVID-19 Lockdowns According to an article on Socialmediatoday.com,  Instagram is adding a co-watching feature, “To help people stay connected, we’ve launched media sharing and that allows you to view Instagram posts together with your friends over video chat. You can start a video chat by Read the full article... Read More »

Social Media Roundup

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Data-Algorithms Are Being Used on Social Media to Track Covid-19 Impact It’s not a far fetched idea to think that our social connectedness is going to be beneficial in keeping everyone safe during the outbreak of Covid-19. As everyone is currently under strict orders to distance themselves from one another, social media will only become Read the full article... Read More »

How To Utilize A Micro-Influencer In Your Next Advertising Campaign

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Brands have been turning towards influencer marketing as a way to promote to a more niche audience. Social media platforms like Snapchat, YouTube and TikTok all have their own set of influencers with different demographics and some are often multi-platform. Ad spend on influencer marketing is expected to be up to $15 billion by 2022, Read the full article... Read More »

Digital Dialogue EP 61: Back-End Development

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In this week’s episode, we are joined by Colleen, Yelling Mule’s backend developer. Colleen answers a lot of questions about the field and shares her greatest takeaways. Read More »

What’s New in 2020!

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Twitter Announces Promoted Trend Spotlight   As explained by Twitter - “Today, we’re announcing the launch of the newest takeover ad product on Twitter, Promoted Trend Spotlight. This takeover ad placement pairs the undeniable stopping power of video with the premium real estate of Twitter’s Explore tab. The Explore tab, Twitter’s collection of trending topics and Read the full article... Read More »

Digital Dialogue EP 60: Social Media Roundup 2020

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On this episode of Digital Dialogue, Katelyn and Scott share major social media news stories ranging from YouTube’s new restrictions on data collecting to Instagram’s decline in user growth. Read More »

How To Avoid Scope Creep

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The most important aspect of starting a new website or any project is to ensure that it is based on a solid foundation and that you have the buy-in from all key people. By understanding and managing expectations you can avoid something that can happen on any project: it goes over budget, decreasing satisfaction in Read the full article... Read More »

Digital Dialogue EP 56: SEO vs. SEM

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On this episode of Digital Dialogue, Katelyn and Scott are discussing the difference between SEO and SEM while also explaining how you can utilize both to increase exposure to your business!   Read More »

Digital Dialogue EP 55: Google’s BERT

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On this episode of Digital Dialogue, Katelyn and Scott are discussing the newest changes to way searching for things on Google works with their deep learning algorithm BERT (Bidirectional Encoder Representations from Transformers).   Read More »