Why You Need to Start Running Social Media Ads

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Are you trying to determine whether or not your business needs to run social media ads? All you have to do is look at the current metrics and forecasted ones as well. In 2019, according to Hootsuite, social media advertising revenue is forecasted to be, “over fifty billion dollars annually, which equals out to about $17.00 Read the full article... Read More »

Must Watch: 3 TED Talks To Up Your Productivity

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1. Creating a Decision Budget Having a lot on your mind at all times of the day can become extremely stressful and damaging to your health. If you have found yourself in this predicament before then this TED Talk featuring Dave Asprey may interest you. Dave talks about how he was put onto the idea Read the full article... Read More »

How To Increase Your Organic Reach On Social Media

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As social media platforms have changed, so has the organic reach of content posted on them. There are a number of variables that have contributed to this decline but don’t worry, there’s hope! In this blog post, we have compiled five simple yet effective ways to help increase your organic reach on social media. Algorithms Read the full article... Read More »

RECAP: Digital Dialogue EP 25: Increasing Engagement on Instagram via Stories

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On this episode of Digital Dialogue, we explored the various ways that you can organically grow your engagement through Instagram stories! First, we shared two social media stories about Facebook and Instagram dealing with various things. Here are the two stories: Facebook Launches Legal Action Against Companies Selling Fake Followers and Likes According to a Read the full article... Read More »

How To Utilize Instagram Stories To Increase Your Brand’s Visibility

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There’s no doubt about it, stories have had a considerably strong impact across a variety of social media platforms. According to Facebook’s Quarter 4 report, Instagram Stories are the most successful type of story with 500 million people using it daily. These new figures show that Facebook’s multiple platforms monopolize the usage of stories compared Read the full article... Read More »

The Reasons Why We Love Podcasts Going Into 2019

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You may listen to a couple podcasts yourself, or people you know are into them, but did you know that according to Apple there are over 550,000 podcasts with over 18.5 million episodes currently available? As podcasts become more popular the advertising market for them has exploded as well, as premium audiences are targeted. According Read the full article... Read More »

RECAP: Digital Dialogue EP 16: Podcast Growth

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Over the last couple of years, podcasts have been growing at a steady rate. According to Apple there are currently over 550,000 podcasts. On this week’s episode we discuss how podcast growth is being driven by ad growth. Ads are suited well for podcasts because they are read by the presenter of the podcast and Read the full article... Read More »

What Platform is Best for Your Next Social Media Campaign

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As you plan your next social media marketing campaign, how do you decide which platform to use? A lot must go into making this decision because selecting the right social platforms to use to share your content is a key part to the success of your campaign.  According to Hubspot, over 77% of the population Read the full article... Read More »

RECAP: Digital Dialogue EP 15: Cross-posting on Social Media

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Who has ever heard of cross-posting?  If you’re not familiar with the term, cross-posting is when one posts the same content across multiple social media networks all at once. On this week’s episode of Digital Dialogue, we discuss the drawbacks of cross-posting and how it has been proven to be ineffective in the long run. Read the full article... Read More »

What is Your Hashtag Strategy?: Maximize Their Potential in 2019

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Instagram continues be one of the most innovative social media platforms because they are always tinkering with their algorithms to make consuming content easier and more enjoyable. It has always favored posts with high engagement and ones that receive more likes/comments receive more exposure. Often these posts are accompanied by a considerable amount of hashtags Read the full article... Read More »