What Platform is Best for Your Next Social Media Campaign

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As you plan your next social media marketing campaign, how do you decide which platform to use? A lot must go into making this decision because selecting the right social platforms to use to share your content is a key part to the success of your campaign.  According to Hubspot, over 77% of the population Read the full article... Read More »

RECAP: Digital Dialogue EP 15: Cross-posting on Social Media

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Who has ever heard of cross-posting?  If you’re not familiar with the term, cross-posting is when one posts the same content across multiple social media networks all at once. On this week’s episode of Digital Dialogue, we discuss the drawbacks of cross-posting and how it has been proven to be ineffective in the long run. Read the full article... Read More »

What is Your Hashtag Strategy?: Maximize Their Potential in 2019

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Instagram continues be one of the most innovative social media platforms because they are always tinkering with their algorithms to make consuming content easier and more enjoyable. It has always favored posts with high engagement and ones that receive more likes/comments receive more exposure. Often these posts are accompanied by a considerable amount of hashtags Read the full article... Read More »

RECAP: Digital Dialogue EP 14: What’s your #Hashtag Strategy?

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Do you have a #hashtag strategy in place?  According to Sprout Social, 75% of people on social media use hashtags. So, if content visibility is important to you, hashtags should be a key part of your social media marketing plan. In this week’s episode of Digital Dialogue, we break down the usage of hashtags and Read the full article... Read More »

RECAP: Digital Dialogue EP 13: How to Focus Your Marketing Efforts in the New Year

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The year is quickly coming to a close. Have you given any thought to how you are going to approach your marketing in the New Year? In this week’s episode of Digital Dialogue, we share a few helpful tips to make sure your marketing strategy is successful in 2019.   1. Instagram is cracking down Read the full article... Read More »

Will Social Media Ever Rule the World

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According to Forbes Communications Council contributor Atanu Shaw, “a whooping 40% of this year’s global ad spend will take place online. And more specifically, ad spend on social media is expected to increase by more than 20%, totaling $58 billion.” If a business wants to see steady growth in their respective marketplace then adapting to Read the full article... Read More »

RECAP: Digital Dialogue EP10: How To Grow Your Social Media Following

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Have you ever wondered how to grow your social media following organically? In this week’s episode of Digital Dialogue, we share three helpful tips to do so and three top news stories in the world of social media.   1).  Instagram and Snapchat have provided users with new features to help promote voting in the Read the full article... Read More »

RECAP: Digital Dialogue EP9: Young Women in Digital Conference

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After taking a short hiatus, Digital Dialogue is back with a new episode! This week on the podcast we had the opportunity to catch up with Marie, our Senior Accounts Manager, who attended the Young Women in Digital (YWD) Conference last week. Below is our recap! Young Women in Digital is an association dedicated to helping Read the full article... Read More »

Top 5 Social Media Stories From This Week

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  The state of social media is constantly changing.  Here are our top 5 updates for you to catch up on!    1.    Instagram adding a new location feature to Stories? Instagram is currently testing a new feature that will allow you to select specific countries for your stories to target. While this is still Read the full article... Read More »

How to Host the Ultimate Twitter Chat Party

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I get it–it can be scary. It’s like being the new kid at school. How are you supposed to make friends? How are you supposed to stand out (for good reasons, not bad)? How are you supposed to make genuine connections with people, while getting across the message you want to share? We have the answers for Read the full article... Read More »