How Social Media Platforms Are Adapting During Covid-19

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Instagram Launches New Co-Watching Feature to Help Users Connect Amid COVID-19 Lockdowns According to an article on Socialmediatoday.com,  Instagram is adding a co-watching feature, “To help people stay connected, we’ve launched media sharing and that allows you to view Instagram posts together with your friends over video chat. You can start a video chat by Read the full article... Read More »

Social Media Roundup

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Data-Algorithms Are Being Used on Social Media to Track Covid-19 Impact It’s not a far fetched idea to think that our social connectedness is going to be beneficial in keeping everyone safe during the outbreak of Covid-19. As everyone is currently under strict orders to distance themselves from one another, social media will only become Read the full article... Read More »

How To Utilize A Micro-Influencer In Your Next Advertising Campaign

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Brands have been turning towards influencer marketing as a way to promote to a more niche audience. Social media platforms like Snapchat, YouTube and TikTok all have their own set of influencers with different demographics and some are often multi-platform. Ad spend on influencer marketing is expected to be up to $15 billion by 2022, Read the full article... Read More »

What’s New in 2020!

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Twitter Announces Promoted Trend Spotlight   As explained by Twitter - “Today, we’re announcing the launch of the newest takeover ad product on Twitter, Promoted Trend Spotlight. This takeover ad placement pairs the undeniable stopping power of video with the premium real estate of Twitter’s Explore tab. The Explore tab, Twitter’s collection of trending topics and Read the full article... Read More »

Digital Dialogue EP 60: Social Media Roundup 2020

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On this episode of Digital Dialogue, Katelyn and Scott share major social media news stories ranging from YouTube’s new restrictions on data collecting to Instagram’s decline in user growth. Read More »

How To Avoid Scope Creep

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The most important aspect of starting a new website or any project is to ensure that it is based on a solid foundation and that you have the buy-in from all key people. By understanding and managing expectations you can avoid something that can happen on any project: it goes over budget, decreasing satisfaction in Read the full article... Read More »

Digital Dialogue EP 55: Google’s BERT

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On this episode of Digital Dialogue, Katelyn and Scott are discussing the newest changes to way searching for things on Google works with their deep learning algorithm BERT (Bidirectional Encoder Representations from Transformers).   Read More »

Social Media Round Up

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Facebook Staff is Demanding CEO Mark Zuckerberg Control Pervasive Ads  The rise in misinformation in political ads on Facebook has become a serious problem and making things worse is that it has been approved by CEO Mark Zuckerberg. Facebook’s policies allow politicians and their supporters to spread inaccurate claims about their views and their rivals Read the full article... Read More »

Budgeting for Social Media Ads

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Creating your own social media ads are easier than ever and all it takes is a little patience working through the platforms easy to use systems. Here are the numbers when it comes to social media channels and how many people are on each! Facebook – 2.24 billion YouTube – 1.9 billion Instagram – 1 Read the full article... Read More »

Social Media Round Up Weekly Stories

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Facebook Facing Potential AntiTrust Lawsuits Facebook competitors like Snap, Inc. whose only company is Snapchat have been talking to the Federal Trade Commission. Snap, Inc. is claiming that Facebook tried to thwart competition from the rival social media company including telling popular social media influencers to not use Snapchat. Snap’s legal team has been compiling Read the full article... Read More »