Digital Dialogue EP 46: AIM Young Professionals Networking Night

facebook

Featured in this episode, Katelyn and Scott are promoting the Associated Industries of Massachusetts (AIM) Young Professionals Networking Night being held at Capo Restaurant on August 21st, 2019! For more information on the event and to registration please visit here! To hear the full episode, check it out below. Read More »

Finding the Best Times to Post on Social Media

My Post (7)

When posting on business social media accounts, it’s extremely important to have a detailed content calendar. An organized plan for your content allows you to see what you will be posting during each quarter. If you want to learn more about content calendars, we have covered them previously on our blog, check it out if you Read the full article... Read More »

Social Media Insights

My Post - 2019-07-25T130752.745

Social media insights are considered to be extremely valuable. They play a vital role whenever you conduct a social media analysis or strategy. Now to make sure each analysis or strategy is successful, it’s important to fully understand what different social media insights represent and how they can vary depending on the social platform. Types Read the full article... Read More »

RECAP: Digital Dialogue EP 44: How To Utilize Social Media Insights

instagram

On this episode of Digital Dialogue, Katelyn and Scott are talking about how to utilize the insights you gain from your social media channels analysis data. But before we dove into that, we kicked off the episode with our #SocialMediaMinute   Instagram’s Test of Removing Like Counts is Being Expanded to More Regions In hopes to make the Read the full article... Read More »

What Is A Social Media Analysis?

My Post - 2019-07-18T150459.481

Running any form of social media efficiently requires a detailed social media analysis. A social media analysis provides you with the outline and details needed to achieve the specific goals you set for your social media accounts. It helps you identify the correct social media metrics and if those metrics are in your favor. A Read the full article... Read More »

RECAP: Digital Dialogue EP 43: Social Media Analytics

Digital Dialogue New Logo

On this episode of Digital Dialogue, Katelyn and Scott are talking about what it takes to conduct a proper social media analysis! But before we dove into that, we kicked off the episode with our #SocialMediaMinute. New Report Finds Instagram Engagement Rates Are In Decline For many business accounts this has not been much of a surprise but Read the full article... Read More »

Facebook Is Experimenting With New Apps

My Post - 2019-07-11T170443.235

Have you heard? Facebook is getting ready to introduce new apps on its platform. Facebook announced this week that they have created a team called the New Product Experimentation (NPE). The purpose of this group is to design, build and launch apps that give users “entirely new experiences for building community.” Over the last couple Read the full article... Read More »

RECAP: Digital Dialogue EP 42: Apps We Love

Digital Dialogue FB Post

On this episode of Digital Dialogue, Katelyn and Scott are joined by Colleen. The topic this week is our favorite apps on our phones and computer that are not the most basic apps everyone is using e.g. Instagram, Twitter, Facebook, Snapchat, TikTok, WhatsApp. But before we dove into that, we kicked off the episode with our #SocialMediaMinute. Facebook Read the full article... Read More »

4 Benefits of Building a Buyer Persona

My Post (3)

Simply put, creating buyer personas shows what your audience likes/dislikes, wants/needs. When you are able to successfully create an illustrated and detailed buyer persona, you’re putting a lot of data together in order to see what type of person you are trying to sell to. Where does someone drive often, what type of coffee do Read the full article... Read More »

RECAP: Digital Dialogue EP 40: Buyer Personas

Digital Dialogue FB Post

On this episode of Digital Dialogue, Katelyn and Scott are talking about what is required to build a successful buyer persona in order to determine what demographic you should sell your product or service to! Throughout the episode we discuss what exactly a buyer persona is, how to build one yourself using friends or coworkers, Read the full article... Read More »