SEO vs. SEM

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These two terms are often used in the marketing world and are just as often mixed up by people who do not work with them on a daily basis. That is why we are dedicating an entire blog post to highlight the differences between SEO and SEM so you can utilize them in your next Read the full article... Read More »

Digital Dialogue EP 56: SEO vs. SEM

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On this episode of Digital Dialogue, Katelyn and Scott are discussing the difference between SEO and SEM while also explaining how you can utilize both to increase exposure to your business!   Read More »

How To Grow Your Following On Social Media

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Over the years it has become a common practice for some to purchase followers in order to grow their social media presence.  While this might seem like an easy course of action, it has been proven that buying followers is not the most viable option long term. This is because you are only buying a Read the full article... Read More »

Digital Dialogue EP 45: Best Times to Post on Social

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  Featured in this episode, Katelyn and Scott share what they find are the best times to post content on social media. There is a lot of great data on how posts perform dependent on the day and time of day so be sure to click below and listen to the whole episode! Read More »

Social Media Insights

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Social media insights are considered to be extremely valuable. They play a vital role whenever you conduct a social media analysis or strategy. Now to make sure each analysis or strategy is successful, it’s important to fully understand what different social media insights represent and how they can vary depending on the social platform. Types Read the full article... Read More »

What Is A Social Media Analysis?

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Running any form of social media efficiently requires a detailed social media analysis. A social media analysis provides you with the outline and details needed to achieve the specific goals you set for your social media accounts. It helps you identify the correct social media metrics and if those metrics are in your favor. A Read the full article... Read More »

RECAP: Digital Dialogue EP 41: Social Media Etiquette

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On this episode of Digital Dialogue, Katelyn and Scott are talking all about social media etiquette. While social media provides a certain level of freedom to express oneself, there are number of do’s and don’ts when it comes to managing multiple social media accounts successfully. Currently there are over 3.5 billion active social media users Read the full article... Read More »

Why You Should Still Include Live Video In Your Marketing Strategy

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When Facebook and Instagram first introduced live video to their respective platforms, it was extremely popular. If you weren’t recording a live video, you were watching one. As time progressed, this feature has become less and less of a social media focal point. There are a couple of reasons for this and they include: Facebook Read the full article... Read More »

Site Launch: Harpoon Brewery

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Over the last couple of months, we have had the opportunity to work closely with Harpoon Brewery as we designed their new website. We had the best time working on this project and learning more about Harpoon’s long history in New England. We couldn’t be happier with the final product, so to celebrate, we’ve dedicated this Read the full article... Read More »

How To Utilize Influencer Marketing In Your Next Campaign

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Over the last couple of years, companies have been turning towards influencer marketing as a way to promote to a more niche audience. According to Adweek, the industry of established influencer marketers is set to reach $10 billion in worth by 2020. Other social media platforms like Snapchat, YouTube and TikTok have their own set Read the full article... Read More »