RECAP: Digital Dialogue EP 38: Women’s World Cup 2019

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On this episode of Digital Dialogue, Katelyn and Scott will be welcoming on Yelling Mules junior web developer Colleen again this week to talk about the 2019 Women’s World Cup which is currently being played in Paris, France! With the goal of one billion viewers, the tournament is obviously a very big draw for marketers. The Read the full article... Read More »

Site Launch: Harpoon Brewery

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Over the last couple of months, we have had the opportunity to work closely with Harpoon Brewery as we designed their new website. We had the best time working on this project and learning more about Harpoon’s long history in New England. We couldn’t be happier with the final product, so to celebrate, we’ve dedicated this Read the full article... Read More »

How To Utilize Influencer Marketing In Your Next Campaign

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Over the last couple of years, companies have been turning towards influencer marketing as a way to promote to a more niche audience. According to Adweek, the industry of established influencer marketers is set to reach $10 billion in worth by 2020. Other social media platforms like Snapchat, YouTube and TikTok have their own set Read the full article... Read More »

How Social Media is Trying to Improve its Effect on Mental Health

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It’s no secret that the presence of social media has increased over the last couple of years and this presence has had a rather hurtful impact on the public’s mental health, especially among young adults. Major platforms, like Facebook, have recently taken notice and are making strides towards a more positive outcome for the future. Read the full article... Read More »

7 Steps to Creating a Social Media Marketing Strategy

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One of the most important things to do when working in the social media marketing realm is creating a strategy. A social media marketing strategy is an overview of everything you plan to do in order to achieve the goals you’ve set for yourself on social media.  It’s important that your social media strategy is Read the full article... Read More »

The Branding Process- 5 Step Guide

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Branding is a term you hear a lot in the world of marketing but do we really understand the meaning behind it? According to Business Dictionary, a brand is a unique design, sign, symbol, words, or a combination of these, employed in creating an image that identifies a product and differentiates it from its competitors. Read the full article... Read More »

RECAP: Digital Dialogue EP 26: Building Your Brand

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  On this episode of Digital Dialogue, Katelyn and Scott go into the various ways for your business to build the brand! First, we shared two social media stories about Facebook metrics being altered and second a recap of the Instagram and Facebook outage last week. Facebook’s Phasing Out Ad Relevance Score, Removing Six Ad Metrics Read the full article... Read More »

How To Increase Your Organic Reach On Social Media

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As social media platforms have changed, so has the organic reach of content posted on them. There are a number of variables that have contributed to this decline but don’t worry, there’s hope! In this blog post, we have compiled five simple yet effective ways to help increase your organic reach on social media. Algorithms Read the full article... Read More »

RECAP: Digital Dialogue EP 21: Design and Front End

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On this week’s episode of Digital Dialogue, Nicki joins the conversation. As creative director, she shares her role in the web development process and some of the best practices she follows as a developer. Nicki gives us great insight about her process whether it be in the discovery meetings with clients or creating the first Read the full article... Read More »

Design Trends Visualized for 2019

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There is going to be a continued trend of innovative and exciting ways to ramp up your creative designs. Consumers are seeing more advertisements per day than ever before and in order to catch their eye you need have something that makes them stop scrolling. Adobe Spark recently released their list of the newest visual Read the full article... Read More »