Site Launch: Harpoon Brewery

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Over the last couple of months, we have had the opportunity to work closely with Harpoon Brewery as we designed their new website. We had the best time working on this project and learning more about Harpoon’s long history in New England. We couldn’t be happier with the final product, so to celebrate, we’ve dedicated this Read the full article... Read More »

RECAP: Digital Dialogue EP 37: Management Tools & Populating With Colleen

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On this episode of Digital Dialogue, Katelyn and Scott will be welcoming on Yelling Mules junior web developer Colleen to discuss what she feels are the best practices when managing and populating a site! Colleen has been on before to talk about launching a site when we did our process series podcasts and had great information Read the full article... Read More »

RECAP: Digital Dialogue EP 36: Game of Thrones Wrap

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On this episode of Digital Dialogue, Katelyn and Scott are hosting our amazing co-workers: Nicki, Bekah, and Colleen to talk Game of Thrones. Their knowledge on the show is quite extensive and they talk about everything from the CGI, Character Development, and mostly just their overall feelings about the show. Now that the dust has settled, we Read the full article... Read More »

RECAP: Digital Dialogue EP 31: The Ins and Outs of Blogging

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On this episode of Digital Dialogue, Katelyn and Scott are discussing their tips for running a successful blog! We have our own way of doing things here at Yelling Mule, but we definitely share some great tips in this podcast that anyone starting or maintaining a blog can benefit from. If you are looking for more Read the full article... Read More »

Psychographic Marketing Tips

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On this week’s episode of Digital Dialogue we covered the basics of psychology in marketing, including psychographic information which is the information collected from consumers, such as your habits, hobbies, spending habits and values. While demographics explain “who” your buyer is, psychographics explain why they buy the things they do! Alex Birkett of ConversionXL.com says Read the full article... Read More »

RECAP: Digital Dialogue EP 27: Branding Process

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  On this episode of Digital Dialogue, Katelyn and Scott continue exploring the process of building a brand with even more information for you! Branding processes can vary at certain states depending on where you brand is and what your goals are. Therefore, we decided to share with you how your process should look from creation Read the full article... Read More »

RECAP: Digital Dialogue EP 25: Increasing Engagement on Instagram via Stories

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On this episode of Digital Dialogue, we explored the various ways that you can organically grow your engagement through Instagram stories! First, we shared two social media stories about Facebook and Instagram dealing with various things. Here are the two stories: Facebook Launches Legal Action Against Companies Selling Fake Followers and Likes According to a Read the full article... Read More »

RECAP: Digital Dialogue EP 24: Copywriting Tips

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On this episode of Digital Dialogue, we returned from our mini series where we shared Yelling Mule’s design and development process when creating a site. This week we started off by talking about two social media stories that we found interesting and informative. Twitter Testing Out New “Hide Tweet” Option According to Social Media Today, Read the full article... Read More »

Launching a Site at Yelling Mule

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This week we sat down with Colleen to talk populating a site on Digital Dialogue and with that we move on to the full launch of a site. Utilizing the popular organizational management site Monday.com allows complete transparency between Yelling Mule and our clients. They track along with the project and populating a site becomes Read the full article... Read More »

RECAP: Digital Dialogue EP 23: Populating and Launch

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This week on Digital Dialogue we sat down with our web developer, Colleen Bowes! So far we have pretty much covered every aspect of the website development process here at Yelling Mule and to wrap things up we had Colleen on to talk not only what populating a site entails but also getting it ready Read the full article... Read More »