Psychographic Marketing Tips

via Dan Shewan @ WordStream.com

On this week’s episode of Digital Dialogue we covered the basics of psychology in marketing, including psychographic information which is the information collected from consumers, such as your habits, hobbies, spending habits and values. While demographics explain “who” your buyer is, psychographics explain why they buy the things they do! Alex Birkett of ConversionXL.com says Read the full article... Read More »

RECAP: Digital Dialogue EP 27: Branding Process

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  On this episode of Digital Dialogue, Katelyn and Scott continue exploring the process of building a brand with even more information for you! Branding processes can vary at certain states depending on where you brand is and what your goals are. Therefore, we decided to share with you how your process should look from creation Read the full article... Read More »

RECAP: Digital Dialogue EP 25: Increasing Engagement on Instagram via Stories

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On this episode of Digital Dialogue, we explored the various ways that you can organically grow your engagement through Instagram stories! First, we shared two social media stories about Facebook and Instagram dealing with various things. Here are the two stories: Facebook Launches Legal Action Against Companies Selling Fake Followers and Likes According to a Read the full article... Read More »

RECAP: Digital Dialogue EP 24: Copywriting Tips

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On this episode of Digital Dialogue, we returned from our mini series where we shared Yelling Mule’s design and development process when creating a site. This week we started off by talking about two social media stories that we found interesting and informative. Twitter Testing Out New “Hide Tweet” Option According to Social Media Today, Read the full article... Read More »

Launching a Site at Yelling Mule

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This week we sat down with Colleen to talk populating a site on Digital Dialogue and with that we move on to the full launch of a site. Utilizing the popular organizational management site Monday.com allows complete transparency between Yelling Mule and our clients. They track along with the project and populating a site becomes Read the full article... Read More »

RECAP: Digital Dialogue EP 23: Populating and Launch

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This week on Digital Dialogue we sat down with our web developer, Colleen Bowes! So far we have pretty much covered every aspect of the website development process here at Yelling Mule and to wrap things up we had Colleen on to talk not only what populating a site entails but also getting it ready Read the full article... Read More »

Developing a Website at Yelling Mule: Back End

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This week on our website development process series we are getting closer to the end and to that means it is time for some back end coding talk. Back end development refers to the server side of an site and everything that communicates between the database and the browser. The essentials of backend web development Read the full article... Read More »

RECAP: Digital Dialogue EP 22: Back End

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On this weeks episode of Digital Dialogue we sat down with our senior developer here at Yelling Mule, Stan Tansi. Stan has been an integral member of our team here for the past 3.5 years and as we continue to explore the site development process here at Yelling Mule with insights from Stan about why Read the full article... Read More »

Developing a Website at Yelling Mule: Front End Design

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We sat down this week on Digital Dialogue with our creative director at Yelling Mule, Nicki. She has been the creative director for the last three years and is an absolute vital part of the team. Graphic designers are highly touted for their abilities to create visually stunning parts of sites but also to make Read the full article... Read More »

Design Trends Visualized for 2019

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There is going to be a continued trend of innovative and exciting ways to ramp up your creative designs. Consumers are seeing more advertisements per day than ever before and in order to catch their eye you need have something that makes them stop scrolling. Adobe Spark recently released their list of the newest visual Read the full article... Read More »