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Why Your Brand Needs Variations of its Logo

Did you know the brain processes images 60,000 times faster than it does text? (Why I’m still wasting my time writing this post, instead of drawing it out, I’m not sure.) Logos are incredibly powerful for your brand. As a small-business owner, it’s doubly important to optimize on marketing strategies to get your name out there. The M from McDonald’s doesn’t need any more help. You do.

Instagram Combats Cyberbullying with New Features

This is no longer the days of good ole’-fashioned whispering-behind-your-back (girls) and punching-in-the-courtyard (boys… mostly) aggression: bullying has taken on a new, more anonymous, life form. And, perhaps due to this anonymity, as well as the enhanced publicity of an online post, its also become more dangerous. Instagram plans to tackle this problem with three new features.

The Coolest Apps Started by Our Fellow Bostonians: Food For All

Americans alone waste 38 million tons of food every year; apparently, that’s enough food “to balance a scale with all of the blue whales left in the world, multiplied by 10, stacked on the other side.” And that’s just Americans. If the environmental results from food waste aren’t enough to sway you, how about this: I just logged into Food For All and saw a Mexican burrito bowl on sale for $4.00…

Is The World Running Out of Domain Extensions?

Remember when AIM became really popular, and it gradually became harder and harder to find any AIM username not already taken? You’d sit there adding numbers and symbols and misspelling…

The Coolest Apps Started by Our Fellow Bostonians: Icebrkr

When I sat down to speak with Kevin, co-founder of IceBrkr with Matt, he mentioned something interesting. He said, “You know, when people think of search engines, they usually say only one: Google. But when you ask them what dating sites they’re on, they usually give you about five different answers… [because] no one’s quite nailed it yet.”

Four Old Psychology Tricks to Help Your Marketing Strategies

Let’s take a look at four impressive psychology studies and how they can immediately improve your marketing and sales strategies. Either I’m the most gullible person on the planet (probably), or I can attest to these from personal experience as a consumer… they work.

The Coolest Apps Started by Our Fellow Bostonians: PlateJoy

Have you ever wished deciding what to cook for dinner–while ensuring it hits both your health and taste requirements–didn’t have to be so hard? Personally, I usually only hit one or the other: it’s either delicious (take-out Chinese or Annie’s Mac and Cheese), or it’s healthy (fish and spinach… blah), but very, very rarely, is it both.

Apple Music vs. Spotify: Which Service is Better?

I originally decided to tackle this topic because, along with dividing America, the debate of Spotify vs. Apple Music is now dividing my own household: my brother uses Apple Music, while my other brother and I use Spotify Premium. Both music streaming services cost the same for the individual per month (although Apple does offer a $99-per-year deal, making it $20 cheaper if you choose this plan), so money doesn’t play much of a factor in the debate.

How to Actually Use Your Google Analytics

Google Analytics can be an overwhelming experience–trust me, I get it. There’s just so much information to sift through–how is anyone supposed to know what’s the most important, or even where to start? It’s also one of the most valuable (and free!) tools you have at your disposal to drive new traffic to your website.

3 Facebook Changes in 2017: Innovative or Too Late?

As we’ve all heard some of our friends say, “Who even uses Facebook anymore?” Of course, part of Facebook’s staying power (I’ve been on it for 9 years now–I got a Facebook account about the same time I made my first AIM account in middle school, HazelEyedFieldHockeyGal, if that says anything…) is its ability to change throughout the years.

The Coolest Apps Started by Our Fellow Bostonians: EchoMe

Prior to speaking to Christian, I’d pictured EchoMe, an app Christian co-founded with fellow Boston College student Michael Gordon, as being perfect for you if you’re that guy at the party who won’t unplug his phone from the AUX or allow anyone else to make any song requests because you’re loving the chance to play DJ. I knew you could connect the app with your music streaming service and listen to music in real-time with your friends, influencers, musicians, athletes–anyone. I also knew, as someone whose songs are constantly being vetoed on long road-trips for being too overplayed (I’m a little behind in the music scene, alright?), I’d probably be more of a listener than a leader.

The Coolest Apps Started by Our Fellow Bostonians: Date Seat

As someone guilty of having that one great Saturday night spot, that one awesome Sunday brunch spot, and those two fun date-night spots (branching out here, people), I think a lot of us struggle to figure out which restaurants and bars in Boston are worth checking out, and for which occasion. Most of us rely on word-of-mouth, which is rough for those of us new to the area (or for those of us with two friends).

The LinkedIn Message That Can Land You a Job

In my mind, sending your resume via company website won’t get you anywhere if you don’t find a way to get a reference, too. But you’re dad doesn’t have to own the company, and you don’t have to have any second-cousins in the industry, to get one. Here’s what you can do instead.

5 Free Social Media Tools to Instantly Improve Your Business’s Social Media Reach

But it can also be costly, overwhelming, and burdensome, particularly for smaller businesses, to figure out the best ways to use social media. Here, we’ve compiled a list of five impressive social media tools that can have the best impact on your business’s social media reach. And since they’re free, there’s really no reason not to try one of them…or all of them.

5 Hacks to Optimize Your Google Images

There you are. Fiendishly pining away making your website. You believe your content tells a good story but a touch of snark, which can serve you well in your industry….