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Landing Page Essentials

Are you finding yourself slamming your head into a desk because all the hours you spent slaving on a web page aren’t converting your visitors into leads? Your problem may be that you’re not utilizing your landing pages correctly. Landing pages are a crucial part in transforming your website visitors into leads, which will benefit your business.

Introducing Celeste-A-Thon.com

New Site Launch! Yelling Mule is proud to introduce https://www.celeste-a-thon.com/ G2O Spa and Salon and Emerge Spa and Salon (both of these sites are in the final phase of a complete…

Why Banner Ads Don’t Work

I always knew banner ads didn’t work very well, and have always opted for Google AdWords Text Ads instead, but when I came across this article from HubSpot I was shocked.

The average banner ad has a 0.1% clickthrough rate (CTR), and the standard 468×60 banner has a 0.04% CTR. Those numbers are pretty shocking, but the stats below are almost depressing.

Why Exact Match Domains Can Hurt You

Exact match domains (EMDs) are keywords or phrases in the form of a domain name. Let’s say you own a flower shop in Boston. You may register flowershopinboston.com and redirect that to your main site in hopes that someone searches for “flower shop in boston”. In the past Google loved exact match domains so much that it would put them at the top of the search results.

Top 7 Google Analytics Metrics

With Google Analytics there are hundreds of metrics you can look at, and although all are important, there are seven that you should focus on:

1) Visitors –

Knowing how many visitors your site has is important. It tells you if your marketing is working, what days of the week you get more visits, etc.

Has Your Web Guy Disappeared?

I’ve lost count the number of times someone has said to me “my web guy disappeared” and fortunately less often, yet just as inconvenient, “my web guy has passed away”. When this happens you generally go through a few stages.

First is denial (if they didn’t pass away). You hope that maybe they’re on vacation, or something happened where they can’t answer their phone, email, or door if you went to their office (or house).

Small Business Website Design… The New Battle on Main Street

It seems that Main Street businesses can’t catch a break. Personally I have been involved with small to medium sized businesses for the greater part of my career. I have been through most aspects of the cycle from downsizing to fast growth. Whatever the reason, small businesses need to see that the internet is now the #1 form of advertising. If you are not on board, your business may quickly fall behind.

Currently, as a business owner myself, and with the primary focus…

What Mobile Option is Best for My Business?

What I have noticed after working with small businesses for the last few years is that as new options are talked about more on the web, clients bring up options without fully understanding why something should be built one way or the other. Even importantly what they need and what their visitors need.

Welcome to the Yelling Mule Blog

Welcome to Yelling Mule! We are incredibly excited to be making our first push as a company into the blogosphere. We have a lot on our minds and a lot to share on how to make your site and business more successful. Getting your site found and converting your visitors into business is the bottom line of any website strategy. Understanding why your site is working and what can be done to increase your success rate is invaluable and something that our entire team here is dedicated to achieving.