It seems like for as long as I’ve known about Yelp I’ve heard stories about them hiding good reviews and showing bad ones. I’ve come to the conclusion that Yelp is the Tony Soprano of review sites.
It’s the beginning of a new year, and hopefully you have some resolutions for your online marketing. Whether it’s to blog more, work on your SEO, or maybe even completely redo your website. If yours is the ladder, you should know what your options are, and why a DIY website may not be the best fit for you.
Come see Yelling Mule at the Small Business Expo in Boston at the Hynes Convention Center on October 17, 2013. We’ll be giving away prizes, discounts on websites, search engine optimization tips & tricks, and much more!
So are you wondering what is SEO and why should you care? Go ahead and read on to find out. Search Engine Optimization (SEO) affects the exposure of your website…
Using Facebook for Business the upcoming trend There has been a lot of buzz about Facebook business pages possibly replacing traditional Websites in the near future. Are you now wondering…
If your site is lagging, this might be the time to perform a little upgrade. Sometimes your site doesn’t necessarily need to be re-conceptualized but could use a little polish and some coding changes to blow some of the dust and cobwebs off it. With these changes you could turn your expense into profit! Look at what Anita Clark Design turned into with a bit of our help.
A wicked new business with wicked awesome people, a wicked bar, and painting? If your sitting there scratching your head thinking all of this is to good to be true…
Are you finding yourself slamming your head into a desk because all the hours you spent slaving on a web page aren’t converting your visitors into leads? Your problem may be that you’re not utilizing your landing pages correctly. Landing pages are a crucial part in transforming your website visitors into leads, which will benefit your business.
New Site Launch! Yelling Mule is proud to introduce https://www.celeste-a-thon.com/ G2O Spa and Salon and Emerge Spa and Salon (both of these sites are in the final phase of a complete…
I always knew banner ads didn’t work very well, and have always opted for Google AdWords Text Ads instead, but when I came across this article from HubSpot I was shocked.
The average banner ad has a 0.1% clickthrough rate (CTR), and the standard 468×60 banner has a 0.04% CTR. Those numbers are pretty shocking, but the stats below are almost depressing.
Exact match domains (EMDs) are keywords or phrases in the form of a domain name. Let’s say you own a flower shop in Boston. You may register flowershopinboston.com and redirect that to your main site in hopes that someone searches for “flower shop in boston”. In the past Google loved exact match domains so much that it would put them at the top of the search results.
With Google Analytics there are hundreds of metrics you can look at, and although all are important, there are seven that you should focus on:
1) Visitors –
Knowing how many visitors your site has is important. It tells you if your marketing is working, what days of the week you get more visits, etc.
I’ve lost count the number of times someone has said to me “my web guy disappeared” and fortunately less often, yet just as inconvenient, “my web guy has passed away”. When this happens you generally go through a few stages.
First is denial (if they didn’t pass away). You hope that maybe they’re on vacation, or something happened where they can’t answer their phone, email, or door if you went to their office (or house).
It seems that Main Street businesses can’t catch a break. Personally I have been involved with small to medium sized businesses for the greater part of my career. I have been through most aspects of the cycle from downsizing to fast growth. Whatever the reason, small businesses need to see that the internet is now the #1 form of advertising. If you are not on board, your business may quickly fall behind.
Currently, as a business owner myself, and with the primary focus…
What I have noticed after working with small businesses for the last few years is that as new options are talked about more on the web, clients bring up options without fully understanding why something should be built one way or the other. Even importantly what they need and what their visitors need.