Webster First

Webster First Credit Union came to us with the need for a new website to replace their current site that was close to eight years old. They were experiencing long load times, pages not optimized for mobile and trouble keeping up with ADA standards.

Upon its rollout in December 2021, the new website offered an enhanced experience for both users and the internal team at Webster First. Users were treated to a beautiful new site, with an intuitive and mobile-friendly layout that offered a frictionless experience. A blog was introduced to share helpful financial content with users both on the site and via our social and email channels. ADA compatibility was baked in, meaning users of all abilities and using all devices could have a great experience and find exactly what they were looking for.

Internally, the new platform eliminated the need to write lengthy and complicated code. Creating and editing content has now become a simply process, with the end results far better than anything manually coded previously. A rates module was created so that rates only require an update in one location, which then populates out site-wide and across landing pages. Updating rates used to involve manually doing so on many webpages and landing pages, taking time and creating an increased risk of errors. The streamline of workflows and quality control this has provided has allowed our team to focus more on writing quality content, rather than figuring out how to code it.


December 2021

Work Completed:
UX UI Design Wireframes Custom Wordpress Custom Development SEO
Faster Load Times
Increase in Leads
More SEO Traffic
Decrease in Update Time

Deep MuleFlex Integration

To eliminate the need for anyone on the Webster team to ever have to write code again for a simple update to their site (it was 2020 after all) we used our MuleFlex system to create an easy to use drag-and-drop content management system. When adding a section to a page they can easily see what that section design looks like and drop it where it needs to go. All sections are mobile responsive, ADA compliant and impossible to break. We were even able to ingrate the custom Rates System so they could drop a rates table in wherever needed.

Custom Rates System

As a bank offering a number of different products the Webster team spent far too much time and effort making sure their old website had the correct rates on every page. To solve this problem we created a centralized database where they could update all of the rates and have them update across the entire site in real time. We also created a merge system that allowed them to include a rate tag (i.e. *|RATE_A|* anywhere in their copy and it would be replaced with the current rate on the front-end.

What They Said

The search for an agency partner began in late spring 2020. With a brand pillar of Local Authenticity, we knew we wanted to work with a local agency who could help us infuse an authentically New England look, feel, and tone without coming across as a forced caricature so common in media set in the region. From our first interaction with the Yelling Mule team, we were impressed. The team listened to understand, not to sell, and had simple solutions to many of our pain points. Their team was never too aggressive in their communications, to where we felt suffocated, or too distant, to where we felt we weren’t a priority. Everything was incredibly straightforward, with no guesswork or confusing a la carte pricing that some competitors had. The team provided us with a proposal that fit our needs and budget, and made us feel that this project was as important to them as it was to us. As part of our Vendor Due Diligence process here, we contact existing clients of any potential vendor. The existing clients we spoke to only reinforced what we already felt: this was a great match!

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