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Digital Dialogue EP 48: Buying Followers

On this week’s episode of Digital Dialogue, Katelyn and Scott are talking discuss why buying social media followers is never worth it. It may seem like an easy way to…

Digital Dialogue EP 47: Our Favorite Marketing Campaigns

On this week’s episode of Digital Dialogue, Katelyn and Scott are sharing their favorite marketing campaigns. From Spotify to Google, they share the unique marketing concepts that made an impact…

Social Media Minute Recap

What is Google’s New Social Media App Called Shoelace? You might not have heard of Shoelace and that is because it is currently only available by invite only in the…

Digital Dialogue EP 46: AIM Young Professionals Networking Night

Featured in this episode, Katelyn and Scott are promoting the Associated Industries of Massachusetts (AIM) Young Professionals Networking Night being held at Capo Restaurant on August 21st, 2019! For more…

Finding the Best Times to Post on Social Media

When posting on business social media accounts, it’s extremely important to have a detailed content calendar. An organized plan for your content allows you to see what you will be…

RECAP: Digital Dialogue EP 44: How To Utilize Social Media Insights

On this episode of Digital Dialogue, Katelyn and Scott are talking about how to utilize the insights you gain from your social media channels analysis data. But before we dove into that,…

RECAP: Digital Dialogue EP 43: Social Media Analytics

On this episode of Digital Dialogue, Katelyn and Scott are talking about what it takes to conduct a proper social media analysis! But before we dove into that, we kicked off the…

Facebook Is Experimenting With New Apps

Have you heard? Facebook is getting ready to introduce new apps on its platform. Facebook announced this week that they have created a team called the New Product Experimentation (NPE)….

RECAP: Digital Dialogue EP 42: Apps We Love

On this episode of Digital Dialogue, Katelyn and Scott are joined by Colleen. The topic this week is our favorite apps on our phones and computer that are not the most basic…

4 Benefits of Building a Buyer Persona

Simply put, creating buyer personas shows what your audience likes/dislikes, wants/needs. When you are able to successfully create an illustrated and detailed buyer persona, you’re putting a lot of data…

RECAP: Digital Dialogue EP 40: Buyer Personas

On this episode of Digital Dialogue, Katelyn and Scott are talking about what is required to build a successful buyer persona in order to determine what demographic you should sell…

RECAP: Digital Dialogue EP 39: Live Video Strategy

On this episode of Digital Dialogue, Katelyn and Scott are talking about live video strategy and the various ways you can implement it into your overall video marketing strategy. Before we…

RECAP: Digital Dialogue EP 38: Women’s World Cup 2019

On this episode of Digital Dialogue, Katelyn and Scott will be welcoming on Yelling Mules junior web developer Colleen again this week to talk about the 2019 Women’s World Cup which…

RECAP: Digital Dialogue EP 37: Management Tools & Populating With Colleen

On this episode of Digital Dialogue, Katelyn and Scott will be welcoming on Yelling Mules junior web developer Colleen to discuss what she feels are the best practices when managing and…

How To Get Over Game of Thrones (SPOILER WARNING)

(picture courtesy of Geekspin.co) With the Game of Thrones’ finale on May 19th, many people have had mixed reactions with the way things ended and it is affecting Kit Harrington…