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Small Business


5 Entrepreneur Tips Explained in Fewer than 140 Characters

Start a business that you are passionate about. “People should pursue what they’re passionate about. That will make them happier than pretty much anything else.” - Elon Musk Prioritize what makes your…

Will Social Media Ever Rule the World

According to Forbes Communications Council contributor Atanu Shaw, “a whooping 40% of this year’s global ad spend will take place online. And more specifically, ad spend on social media is…

RECAP: Digital Dialogue EP9: Young Women in Digital Conference

After taking a short hiatus, Digital Dialogue is back with a new episode! This week on the podcast we had the opportunity to catch up with Marie, our Senior Accounts Manager,…

4 Easy Ways to Relax More at Work

Okay, real talk. Work can, at times, be stressful. If it wasn’t, it probably wouldn’t be called work. Not to mention, we end up spending A LOT of time at…

5 Ways to Stay Relevant in Blogging

It’s pretty rare to see a person’s profile nowadays without the tag of “blogger” following their name, and having a blog on any company website is highly encouraged. The word “blogging”…

7 Logo Design Trends in 2018

  A logo is your mark on the world. It literally translates to “reason” in Greek. Brands spend a lot of time and money on their logo because it defines…

How to Plan Your Video Marketing Strategy: A Complete Guide

We’ve created a complete five-step instruction guide to plan your video marketing strategy for 2018. As Yelling Mule plans to create and market more video content in the upcoming year ourselves, we thought it might be helpful for us to create a step-by-step guide for any small businesses who aren’t sure where to begin.

6 Blogging Mistakes that Ruin Your Chances of Converting Traffic into Customers

Here are 6 blogging mistakes that can ruin your chances of converting blog traffic into valuable customers… and some sure-fire solutions. The goal of your business blog is not to attract traffic; it’s to attract the right traffic, and turn that traffic into customers.

How to Excel in the New Year: Inbound Marketing Strategies for 2018

Here are 8 ways to get ahead of the curve on inbound marketing in 2018, backed by official statistics. In 2018, it’s going to be harder than ever to grab your audience’s attention, but if you market yourself correctly, and continue to create a variety of thoughtful, high-quality online content, backed by analytics and personalized for the customer, then don’t worry. With time, they’ll find you.

How to Excel in the New Year: SEO Strategies for 2018

SEO strategies are necessary to keep, or earn, a page 1 spot on search engines in 2018. Here’s a full overview of SEO strategies for 2018, including how to rank for keywords, the necessity of mobile-first, how to achieve a higher domain authority…

9 Best Workout Deals in South Boston

We’ve focused on the 9 best workout deals in South Boston. From unlimited lifting classes to yoga classes with acoustic music, there’s something for everyone. As the holidays approach (with expensive gift-giving, and lots of high-calorie treats), we get extra anxious about working out–for cheap.

How to Excel in the New Year: Web Design Strategies for 2018

Here are eight web design trends expected to flourish in 2018. 2018 will be the year of efficiency when it comes to web design. Now, think about efficiency, when it comes to your website. Your website primarily exists to increase conversions, right? So, in 2018, what is the user going to expect, and want, out of a website?

How to Excel in the New Year: Web Design, SEO, and Inbound Marketing Strategies for 2018

2018 should be your year; it should be the year you hang up new “#1 Winner” trophies in your office; the year you hit new records of conversions; and the year you attract a larger group of buyers to your website. Here’s a three-piece blog series about web design, SEO, and inbound marketing strategies for 2018.

How to Put Your Small Business on the Snap Map

Snap Maps, a Snapchat feature, is a great way for small businesses to get ahead of the curve. How valuable is it for you to have the opportunity to see what your potential customers are up to… right now?

The Coolest Apps Started by Our Fellow Bostonians: U Out

The same kid who goes to an EDM show on Saturday is looking for half-priced apps on Tuesday with co-workers, and also wants to do brunch with his family on Sunday. Why do you need three different apps when you can get it in one place?