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Small Business


Spotlight on New Fenway Brewery: Cheeky Monkey

Not only is Cheeky Monkey different from Lansdowne pubs, but it’s actually different in one key way from every other bar in the United States today. We chatted with Emily Tourtillotte, Cheeky Monkey’s Digital Marketing Coordinator, about what its been like starting a business in a prolific area of Boston…

Best Food and Drink on W Broadway

Seeing as we have some new digs, we’ve all been busy exploring the new turf: mainly, W Broadway in South Boston. And besides being a bit of a frat-house on Sunday’s, this area has a lot to offer for food and drinks. Here’s a list of the best food and drink on W Broadway.

Fostering Creativity and Innovation in the Workplace via TedTalks

Many of you, presumably, don’t have the time to sit around and comb through TedTalks, vehemently searching for inspiration. But those of you who don’t have the time to stimulate…

Four Easy Ways to Get More Traffic to Your Website

It’s a bit anticlimactic when you first “go live” with your new, updated website, just to see that your analytics barely shift; or when you write that thought-provoking, controversial, smart piece of content meant to drive traffic to your blog, but two days later, it’s already looking like its dropped off the cliff into internet-obscurity. Answer me this: If you have the perfect website, why isn’t everyone flocking to it?

Facebook Messenger: Four Brilliant Marketing Strategies to Grow Your Business

We’ve compiled a list of four brilliant ways to use Facebook Messenger to improve your marketing strategies, and increase sales to grow your business. More people today use messaging apps than social media. And this is a largely untapped market, particularly because it’s typically reserved for personal messages between friends.

Six Steps to Ensure a Succcessful Site Launch

You’re probably thinking that the hardest part about designing a new website is the design part–and maybe that’s partially true. But if you don’t properly promote your brand-new, fully-functional, user-friendly…

Why Your Brand Needs Variations of its Logo

Did you know the brain processes images 60,000 times faster than it does text? (Why I’m still wasting my time writing this post, instead of drawing it out, I’m not sure.) Logos are incredibly powerful for your brand. As a small-business owner, it’s doubly important to optimize on marketing strategies to get your name out there. The M from McDonald’s doesn’t need any more help. You do.

The Coolest Apps Started by Our Fellow Bostonians: Food For All

Americans alone waste 38 million tons of food every year; apparently, that’s enough food “to balance a scale with all of the blue whales left in the world, multiplied by 10, stacked on the other side.” And that’s just Americans. If the environmental results from food waste aren’t enough to sway you, how about this: I just logged into Food For All and saw a Mexican burrito bowl on sale for $4.00…

Is The World Running Out of Domain Extensions?

Remember when AIM became really popular, and it gradually became harder and harder to find any AIM username not already taken? You’d sit there adding numbers and symbols and misspelling…

Four Old Psychology Tricks to Help Your Marketing Strategies

Let’s take a look at four impressive psychology studies and how they can immediately improve your marketing and sales strategies. Either I’m the most gullible person on the planet (probably), or I can attest to these from personal experience as a consumer… they work.

The Coolest Apps Started by Our Fellow Bostonians: PlateJoy

Have you ever wished deciding what to cook for dinner–while ensuring it hits both your health and taste requirements–didn’t have to be so hard? Personally, I usually only hit one or the other: it’s either delicious (take-out Chinese or Annie’s Mac and Cheese), or it’s healthy (fish and spinach… blah), but very, very rarely, is it both.

How to Actually Use Your Google Analytics

Google Analytics can be an overwhelming experience–trust me, I get it. There’s just so much information to sift through–how is anyone supposed to know what’s the most important, or even where to start? It’s also one of the most valuable (and free!) tools you have at your disposal to drive new traffic to your website.

The Coolest Apps Started by Our Fellow Bostonians: EchoMe

Prior to speaking to Christian, I’d pictured EchoMe, an app Christian co-founded with fellow Boston College student Michael Gordon, as being perfect for you if you’re that guy at the party who won’t unplug his phone from the AUX or allow anyone else to make any song requests because you’re loving the chance to play DJ. I knew you could connect the app with your music streaming service and listen to music in real-time with your friends, influencers, musicians, athletes–anyone. I also knew, as someone whose songs are constantly being vetoed on long road-trips for being too overplayed (I’m a little behind in the music scene, alright?), I’d probably be more of a listener than a leader.

The Coolest Apps Started by Our Fellow Bostonians: Date Seat

As someone guilty of having that one great Saturday night spot, that one awesome Sunday brunch spot, and those two fun date-night spots (branching out here, people), I think a lot of us struggle to figure out which restaurants and bars in Boston are worth checking out, and for which occasion. Most of us rely on word-of-mouth, which is rough for those of us new to the area (or for those of us with two friends).

5 Free Social Media Tools to Instantly Improve Your Business’s Social Media Reach

But it can also be costly, overwhelming, and burdensome, particularly for smaller businesses, to figure out the best ways to use social media. Here, we’ve compiled a list of five impressive social media tools that can have the best impact on your business’s social media reach. And since they’re free, there’s really no reason not to try one of them…or all of them.