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Small Business


How to Plan Your Video Marketing Strategy: A Complete Guide

We’ve created a complete five-step instruction guide to plan your video marketing strategy for 2018. As Yelling Mule plans to create and market more video content in the upcoming year ourselves, we thought it might be helpful for us to create a step-by-step guide for any small businesses who aren’t sure where to begin.

6 Blogging Mistakes that Ruin Your Chances of Converting Traffic into Customers

Here are 6 blogging mistakes that can ruin your chances of converting blog traffic into valuable customers… and some sure-fire solutions. The goal of your business blog is not to attract traffic; it’s to attract the right traffic, and turn that traffic into customers.

How to Excel in the New Year: Inbound Marketing Strategies for 2018

Here are 8 ways to get ahead of the curve on inbound marketing in 2018, backed by official statistics. In 2018, it’s going to be harder than ever to grab your audience’s attention, but if you market yourself correctly, and continue to create a variety of thoughtful, high-quality online content, backed by analytics and personalized for the customer, then don’t worry. With time, they’ll find you.

How to Excel in the New Year: SEO Strategies for 2018

SEO strategies are necessary to keep, or earn, a page 1 spot on search engines in 2018. Here’s a full overview of SEO strategies for 2018, including how to rank for keywords, the necessity of mobile-first, how to achieve a higher domain authority…

9 Best Workout Deals in South Boston

We’ve focused on the 9 best workout deals in South Boston. From unlimited lifting classes to yoga classes with acoustic music, there’s something for everyone. As the holidays approach (with expensive gift-giving, and lots of high-calorie treats), we get extra anxious about working out–for cheap.

How to Excel in the New Year: Web Design Strategies for 2018

Here are eight web design trends expected to flourish in 2018. 2018 will be the year of efficiency when it comes to web design. Now, think about efficiency, when it comes to your website. Your website primarily exists to increase conversions, right? So, in 2018, what is the user going to expect, and want, out of a website?

How to Excel in the New Year: Web Design, SEO, and Inbound Marketing Strategies for 2018

2018 should be your year; it should be the year you hang up new “#1 Winner” trophies in your office; the year you hit new records of conversions; and the year you attract a larger group of buyers to your website. Here’s a three-piece blog series about web design, SEO, and inbound marketing strategies for 2018.

How to Put Your Small Business on the Snap Map

Snap Maps, a Snapchat feature, is a great way for small businesses to get ahead of the curve. How valuable is it for you to have the opportunity to see what your potential customers are up to… right now?

The Coolest Apps Started by Our Fellow Bostonians: U Out

The same kid who goes to an EDM show on Saturday is looking for half-priced apps on Tuesday with co-workers, and also wants to do brunch with his family on Sunday. Why do you need three different apps when you can get it in one place?

Spotlight on New Fenway Brewery: Cheeky Monkey

Not only is Cheeky Monkey different from Lansdowne pubs, but it’s actually different in one key way from every other bar in the United States today. We chatted with Emily Tourtillotte, Cheeky Monkey’s Digital Marketing Coordinator, about what its been like starting a business in a prolific area of Boston…

Best Food and Drink on W Broadway

Seeing as we have some new digs, we’ve all been busy exploring the new turf: mainly, W Broadway in South Boston. And besides being a bit of a frat-house on Sunday’s, this area has a lot to offer for food and drinks. Here’s a list of the best food and drink on W Broadway.

Fostering Creativity and Innovation in the Workplace via TedTalks

Many of you, presumably, don’t have the time to sit around and comb through TedTalks, vehemently searching for inspiration. But those of you who don’t have the time to stimulate…

Four Easy Ways to Get More Traffic to Your Website

It’s a bit anticlimactic when you first “go live” with your new, updated website, just to see that your analytics barely shift; or when you write that thought-provoking, controversial, smart piece of content meant to drive traffic to your blog, but two days later, it’s already looking like its dropped off the cliff into internet-obscurity. Answer me this: If you have the perfect website, why isn’t everyone flocking to it?

Facebook Messenger: Four Brilliant Marketing Strategies to Grow Your Business

We’ve compiled a list of four brilliant ways to use Facebook Messenger to improve your marketing strategies, and increase sales to grow your business. More people today use messaging apps than social media. And this is a largely untapped market, particularly because it’s typically reserved for personal messages between friends.

Six Steps to Ensure a Succcessful Site Launch

You’re probably thinking that the hardest part about designing a new website is the design part–and maybe that’s partially true. But if you don’t properly promote your brand-new, fully-functional, user-friendly…