Influencer marketing is huge right now. Who are influencers? They’re industry leaders, experts and celebrities. Now, obviously, we’re not expecting you to befriend Kanye West this week and magically have him promoting your content but you could definitely socialize with local superstars.
One of the first steps in establishing a social media presence or persona relies on how you brand yourself. It’s your self-image. It will speak volumes about your company in so many different ways. Your logo speaks volumes about your business. Think about it – your logo will be placed on everything from business cards to email signatures and promos.
What makes for a highly successful social media manager? Well, besides an enormous amount of coffee, there is plenty that goes into any social media position. Social media can be very time consuming, but if you manage your time properly and rely on these habits as your guideline, then you’ll do fine!
Is it already Freebie Friday?! With all the Instagram versus Snapchat talk, we decided to run you through a few Social Media platforms to keep an eye on! Let’s start…
As the owner of a digital marketing agency it seems like every other day I hear someone complain about their social media because they don’t have enough followers. Whenever I hear this I cringe because I know that person has been wasting valuable time and maybe even money trying to follow everyone on Instagram hoping they’ll follow them back. Even worse, some people go to eBay and actually buy followers!
So, you might be asking “Who cares?! I don’t need a content calendar!” Well, false. You do. Everyone does. Most especially if you are managing more than one social media account. Planning week by week is not an efficient use of time. With a calendar and pre-planned posts, you’ll be able to utilize your time more wisely and make great content with less stress!
It’s summertime in Boston and we’ve got a new face at Yelling Mule! This month, we’re welcoming our newest Social Media Intern, Eric. Eric Jansen Hi everyone, my name is…
When creating a Social Media Marketing Strategy, a very common question that always seems to come up with “When should I be posting my content?” It’s a great question because…
Well it’s that time of the year again when everyone starts posting lists to do a recap prior to the New Year. A cool trend on Instagram has been the…
Earlier this afternoon on September 15th 2015, SnapChat released an update that included the NEW selfie filters. If you’re reading this, it’s probably because one of your friends sent you…
I’ve been wanting this update for awhile and it’s finally here. No longer will Instagram users be confined to cropping everything into perfect squares, but now you can go full…
With SnapChat turning GeoFilters into a new Ad Unit, the ability to create and customize GeoFilters has turned into one of our newest services here at Yelling Mule. Based on…
Last week Instagram released their very own Collage App called “Layout.” Prior to this release there have been plenty of other applications with this functionality, however nothing specifically developed by…
If you’re into marketing and you don’t know the name Gary Vaynerchuk, you should probably go pick up one of his books today. Gary is an entrepreneur, social media expert, and the NY Times Best Selling Author of Jab Jab Jab, Right Hook. I wanted to example his philosophy for success on Social Media as it’s a practice that is proven to work.
Twitter has finally revealed their live streaming video app, Periscope, which they acquired back in January for an estimated $100 Million. The application allows users to share a link to…
