Glossary

Here is a helpful list of terms you may hear throughout your project.

All | # A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
There are currently 3 terms in this directory beginning with the letter A.
AJAX
Stands for Asynchronous JavaScript and XML. AJAX is typically used for creating dynamic web applications and allows for asynchronous data retrieval without having to reload the page a visitor is on. The JavaScript on a given page handles most of the basic functions of the application, making it perform more like a desktop program instead of a web-based one.

Anchor text
The text a link uses to refer to your site. This can make a big difference in your site’s search engine results. See also: Backlink.

Approval
Approval, or final approval, is given to a design proof once it's exactly the way you want it. Keep in mind the purpose of the approval is the layout and overall design, not the exact text or photos, which can be easily changed once it's in the content management system (CMS).