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Finding the Best Times to Post on Social Media

When posting on business social media accounts, it’s extremely important to have a detailed content calendar. An organized plan for your content allows you to see what you will be…

Digital Dialogue EP 45: Best Times to Post on Social

  Featured in this episode, Katelyn and Scott share what they find are the best times to post content on social media. There is a lot of great data on…

RECAP: Digital Dialogue EP 41: Social Media Etiquette

On this episode of Digital Dialogue, Katelyn and Scott are talking all about social media etiquette. While social media provides a certain level of freedom to express oneself, there are…

4 Benefits of Building a Buyer Persona

Simply put, creating buyer personas shows what your audience likes/dislikes, wants/needs. When you are able to successfully create an illustrated and detailed buyer persona, you’re putting a lot of data…

RECAP: Digital Dialogue EP 40: Buyer Personas

On this episode of Digital Dialogue, Katelyn and Scott are talking about what is required to build a successful buyer persona in order to determine what demographic you should sell…

Why You Should Still Include Live Video In Your Marketing Strategy

When Facebook and Instagram first introduced live video to their respective platforms, it was extremely popular. If you weren’t recording a live video, you were watching one. As time progressed,…

RECAP: Digital Dialogue EP 39: Live Video Strategy

On this episode of Digital Dialogue, Katelyn and Scott are talking about live video strategy and the various ways you can implement it into your overall video marketing strategy. Before we…

Site Launch: Harpoon Brewery

Over the last couple of months, we have had the opportunity to work closely with Harpoon Brewery as we designed their new website. We had the best time working on this…

RECAP: Digital Dialogue EP 31: The Ins and Outs of Blogging

On this episode of Digital Dialogue, Katelyn and Scott are discussing their tips for running a successful blog! We have our own way of doing things here at Yelling Mule, but…

The Branding Process- 5 Step Guide

Branding is a term you hear a lot in the world of marketing but do we really understand the meaning behind it? According to Business Dictionary, a brand is a…

Developing a Website at Yelling Mule: Back End

This week on our website development process series we are getting closer to the end and to that means it is time for some back end coding talk. Back end…

RECAP: Digital Dialogue EP 22: Back End

On this weeks episode of Digital Dialogue we sat down with our senior developer here at Yelling Mule, Stan Tansi. Stan has been an integral member of our team here…

How To Utilize Instagram Stories To Increase Your Brand’s Visibility

There’s no doubt about it, stories have had a considerably strong impact across a variety of social media platforms. According to Facebook’s Quarter 4 report, Instagram Stories are the most…

RECAP: Digital Dialogue EP 19: Our Web Design Process (Design Team Perspective)

Developing a website is complex. Over the next couple of weeks, we are sitting down with various departments at Yelling Mule to help better understand how they contribute to the…

SEO Strategy 101

SEO (search engine optimization) is a vital part of any digital marketing plan. Emplacing an effective SEO strategy can help increase your website’s visibility in search engine results. To help…