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Digital Marketing


RECAP: Digital Dialogue EP 44: How To Utilize Social Media Insights

On this episode of Digital Dialogue, Katelyn and Scott are talking about how to utilize the insights you gain from your social media channels analysis data. But before we dove into that,…

What Is A Social Media Analysis?

Running any form of social media efficiently requires a detailed social media analysis. A social media analysis provides you with the outline and details needed to achieve the specific goals…

RECAP: Digital Dialogue EP 43: Social Media Analytics

On this episode of Digital Dialogue, Katelyn and Scott are talking about what it takes to conduct a proper social media analysis! But before we dove into that, we kicked off the…

Facebook Is Experimenting With New Apps

Have you heard? Facebook is getting ready to introduce new apps on its platform. Facebook announced this week that they have created a team called the New Product Experimentation (NPE)….

RECAP: Digital Dialogue EP 42: Apps We Love

On this episode of Digital Dialogue, Katelyn and Scott are joined by Colleen. The topic this week is our favorite apps on our phones and computer that are not the most basic…

4 Benefits of Building a Buyer Persona

Simply put, creating buyer personas shows what your audience likes/dislikes, wants/needs. When you are able to successfully create an illustrated and detailed buyer persona, you’re putting a lot of data…

RECAP: Digital Dialogue EP 40: Buyer Personas

On this episode of Digital Dialogue, Katelyn and Scott are talking about what is required to build a successful buyer persona in order to determine what demographic you should sell…

Why You Should Still Include Live Video In Your Marketing Strategy

When Facebook and Instagram first introduced live video to their respective platforms, it was extremely popular. If you weren’t recording a live video, you were watching one. As time progressed,…

RECAP: Digital Dialogue EP 37: Management Tools & Populating With Colleen

On this episode of Digital Dialogue, Katelyn and Scott will be welcoming on Yelling Mules junior web developer Colleen to discuss what she feels are the best practices when managing and…

How To Get Over Game of Thrones (SPOILER WARNING)

(picture courtesy of Geekspin.co) With the Game of Thrones’ finale on May 19th, many people have had mixed reactions with the way things ended and it is affecting Kit Harrington…

RECAP: Digital Dialogue EP 36: Game of Thrones Wrap

On this episode of Digital Dialogue, Katelyn and Scott are hosting our amazing co-workers: Nicki, Bekah, and Colleen to talk Game of Thrones. Their knowledge on the show is quite extensive and…

RECAP: Digital Dialogue EP 34: Mental Health & Social Media

On this episode of Digital Dialogue, Katelyn and Scott will be discussing the topic of the role social media plays in society, more specifically how it affects mental health. Listeners have…

Why You Need A Content Calendar

Developing a content calendar can be a daunting task for many social media marketers but it is probably one of the most important ones. A content calendar is essential when…

RECAP: Digital Dialogue EP 32: Creating Your Social Media Strategy

On this episode of Digital Dialogue, Katelyn and Scott are discussing the easiest way to curate and maintain a social media strategy in order to keep your brands presence felt across…

RECAP: Digital Dialogue EP 31: The Ins and Outs of Blogging

On this episode of Digital Dialogue, Katelyn and Scott are discussing their tips for running a successful blog! We have our own way of doing things here at Yelling Mule, but…