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Digital Marketing


RECAP: Digital Dialogue EP 30: Networking

On this episode of Digital Dialogue, Katelyn and Scott are discussing how important networking is for your business for growth and continued success! First, we present our #socialmediaminute covering two stories that we…

Why You Need to Start Running Social Media Ads

Are you trying to determine whether or not your business needs to run social media ads? All you have to do is look at the current metrics and forecasted ones…

RECAP: Digital Dialogue EP 29: Social Media Ads

On this episode of Digital Dialogue, Katelyn and Scott are discussing the importance of utilizing paid social media ads. During the podcast we give tips on maximizing the potential of your…

Psychographic Marketing Tips

On this week’s episode of Digital Dialogue we covered the basics of psychology in marketing, including psychographic information which is the information collected from consumers, such as your habits, hobbies,…

RECAP: Digital Dialogue EP 28: Psychology in Marketing

  On this episode of Digital Dialogue, Katelyn and Scott are discussing the role psychology plays in marketing. During the podcast we talk about how crucial psychographic information: such as your buyer’s…

RECAP: Digital Dialogue EP 27: Branding Process

  On this episode of Digital Dialogue, Katelyn and Scott continue exploring the process of building a brand with even more information for you! Branding processes can vary at certain states…

The Branding Process- 5 Step Guide

Branding is a term you hear a lot in the world of marketing but do we really understand the meaning behind it? According to Business Dictionary, a brand is a…

RECAP: Digital Dialogue EP 24: Copywriting Tips

On this episode of Digital Dialogue, we returned from our mini series where we shared Yelling Mule’s design and development process when creating a site. This week we started off…

Launching a Site at Yelling Mule

This week we sat down with Colleen to talk populating a site on Digital Dialogue and with that we move on to the full launch of a site. Utilizing the…

RECAP: Digital Dialogue EP 23: Populating and Launch

This week on Digital Dialogue we sat down with our web developer, Colleen Bowes! So far we have pretty much covered every aspect of the website development process here at…

Developing a Website at Yelling Mule: Back End

This week on our website development process series we are getting closer to the end and to that means it is time for some back end coding talk. Back end…

RECAP: Digital Dialogue EP 22: Back End

On this weeks episode of Digital Dialogue we sat down with our senior developer here at Yelling Mule, Stan Tansi. Stan has been an integral member of our team here…

Developing a Website at Yelling Mule: Front End Design

We sat down this week on Digital Dialogue with our creative director at Yelling Mule, Nicki. She has been the creative director for the last three years and is an…

How To Utilize Instagram Stories To Increase Your Brand’s Visibility

There’s no doubt about it, stories have had a considerably strong impact across a variety of social media platforms. According to Facebook’s Quarter 4 report, Instagram Stories are the most…

Closing the Sale

Having an efficient sales team is one of the cornerstones of any good company because the sales department makes over 80% of their company’s sales, according to statistics compiled by…