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Digital Marketing


iPad Giveaway Contest

It’s the most wonderful time of the year…which means ’tis the season of giveaway (not to mention the season of optimizing your online strategies)! On Thursday, December 7th, we’ll be starting…

Spotlight on New Fenway Brewery: Cheeky Monkey

Not only is Cheeky Monkey different from Lansdowne pubs, but it’s actually different in one key way from every other bar in the United States today. We chatted with Emily Tourtillotte, Cheeky Monkey’s Digital Marketing Coordinator, about what its been like starting a business in a prolific area of Boston…

Why Your Brand Needs Variations of its Logo

Did you know the brain processes images 60,000 times faster than it does text? (Why I’m still wasting my time writing this post, instead of drawing it out, I’m not sure.) Logos are incredibly powerful for your brand. As a small-business owner, it’s doubly important to optimize on marketing strategies to get your name out there. The M from McDonald’s doesn’t need any more help. You do.

5 Free Social Media Tools to Instantly Improve Your Business’s Social Media Reach

But it can also be costly, overwhelming, and burdensome, particularly for smaller businesses, to figure out the best ways to use social media. Here, we’ve compiled a list of five impressive social media tools that can have the best impact on your business’s social media reach. And since they’re free, there’s really no reason not to try one of them…or all of them.

5 Hacks to Optimize Your Google Images

There you are. Fiendishly pining away making your website. You believe your content tells a good story but a touch of snark, which can serve you well in your industry….

What the Hack?! Debunking Growth Hacking for Marketers

  First, the Internet became interactive. Then, it became social (shout out to all you trolls). That’s when job forums began searching the cosmos for those ubiquitous “digital strategists.” As…

Why Branding Is Critical For Your Business

Branding is the heartbeat of every business. It is a reflection of everything you do, ranging from the website you set up, the business card you distributed and other marketing…

3 Ways to Use Social Media to Showcase Customer Reviews

Positive customer reviews build the credibility of your business. They can also influence current and prospective customers’ behavior. According to an April 2013 study by Dimensional Research, 90% of the participants…

Reflections of a Bufferchat

If you haven’t experienced the magnificence that is Bufferchat, you’re totally missing out. Bufferchat is a weekly Wednesday Twitter Chat hosted by the “simple and powerful social media scheduler” Buffer. And…

Can Facebook’s New Feature Compete Against Snapchat? by Nick Talamelli

Facebook has come out with a new feature that closely aligns them with the popular social media platform Snapchat. Users can record or take pictures of themselves and video record…

Hulk Smash | My Top Five Ways for Breaking Through Writer’s Block by Jeff Renoe

In business there are many things that can scare you. If you’re a writer though, there’s only one thing that keeps you up at night. It’s the fear that the…

7 Horrible Mistakes You’re Making On Instagram

Let’s face it. Nobody is perfect, especially in the world of social media. Instagram has become one of the best apps in recent years and is truly a way that…

3 Tips to Significantly Improve Your Writing

Writing can be tough. Truly. Even the best writers hesitate with their writing. Hell, most of the best writers not only struggle with the frustration of writers block but also…

Guess What? You Shouldn’t Post Whenever You Want

Ok, we know the temptation to post is real. We really do. Maybe your company just held an amazing photoshoot for your products or staff, and the photos are simply…

Social Media Marketing Tips for Restaurants

It really doesn’t matter what kind of business you’re running anymore – local or national, you need some kind of social media presence. Most especially if you have a restaurant….