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SEO


SEO vs. SEM

These two terms are often used in the marketing world and are just as often mixed up by people who do not work with them on a daily basis. That…

SEO Strategy 101

SEO (search engine optimization) is a vital part of any digital marketing plan. Emplacing an effective SEO strategy can help increase your website’s visibility in search engine results. To help…

How to Excel in the New Year: Web Design, SEO, and Inbound Marketing Strategies for 2018

2018 should be your year; it should be the year you hang up new “#1 Winner” trophies in your office; the year you hit new records of conversions; and the year you attract a larger group of buyers to your website. Here’s a three-piece blog series about web design, SEO, and inbound marketing strategies for 2018.

How to Increase Blog Traffic Overnight

I’m relatively new to this blogging game, but as a millennial, I’m also incredibly impatient. And yes, I know from research that increasing blog traffic, and website traffic, requires months of consistent, quality blog writing, thoughtful SEO marketing strategies, and patience… but this article isn’t about that. It’s about how to increase your blog traffic overnight.

Four Easy Ways to Get More Traffic to Your Website

It’s a bit anticlimactic when you first “go live” with your new, updated website, just to see that your analytics barely shift; or when you write that thought-provoking, controversial, smart piece of content meant to drive traffic to your blog, but two days later, it’s already looking like its dropped off the cliff into internet-obscurity. Answer me this: If you have the perfect website, why isn’t everyone flocking to it?

5 Free Social Media Tools to Instantly Improve Your Business’s Social Media Reach

But it can also be costly, overwhelming, and burdensome, particularly for smaller businesses, to figure out the best ways to use social media. Here, we’ve compiled a list of five impressive social media tools that can have the best impact on your business’s social media reach. And since they’re free, there’s really no reason not to try one of them…or all of them.

5 Hacks to Optimize Your Google Images

There you are. Fiendishly pining away making your website. You believe your content tells a good story but a touch of snark, which can serve you well in your industry….

3 Tips to Significantly Improve Your Writing

Writing can be tough. Truly. Even the best writers hesitate with their writing. Hell, most of the best writers not only struggle with the frustration of writers block but also…

10 Signs You Should Invest In Social Media

Here are the warning signs that you need to start seriously investing in social media: The last time you were on your social media account was 2011 Oh, wow! Fantastic….

7 Things About Social Media Your Boss Wants To Know

If you have ever worked in the digital media world, then you have probably received a question or two on how to make ‘the Facebook work.’ The truth is there is a lot of people out there who are still trying to grasp the ever-changing landscape of social media. So, whether its your boss or client, here are 7 things they likely want to know about social media.

How to Boost Your Social Media Engagement

What is social media engagement? Well, it’s really hard to define but trust us, it’s pretty much everything. It is the air to your social media earth. Sprout Social‘s Alex…

This 2017, Avoid Hard Selling Like the Plague

Let’s start 2017 by getting rid of the concept of hard-selling! We’re not saying you should never sell yourself, but most of your engagement and content should not revolve around…

How Important Is a Profile Picture?

Your profile picture is everything! Generally speaking, the photography you use in your social media campaign speaks volumes about your business. More importantly, your profile picture is what everyone will…

How-to: Build An Organic Audience

We’ve all done it. Curiosity begs you to seek out your competitors on social media but then you do, and what?! They have over 10k followers?! But how?! What sorcery…

Social Media Platforms: What to Choose and How to Choose Them

If there’s one question we get often it’s “what social media platforms do I need for my business?” The answer is: not every single one. Here’s the thing, while you…