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social media advertising


How to Be a Social Media Team of One

It’s not easy being a team of one, most definitely not. In between content creation, curation, genuine engagement, puppeteering strategy, photo editing, tweaking design, monitoring growth – social media can…

The Future of Digital Marketing

We’re so excited to be starting 2017! It’s certainly going to be an exciting year for Yelling Mule and digital marketing. Here are the digital marketing trends we’re predicting for…

This 2017, Avoid Hard Selling Like the Plague

Let’s start 2017 by getting rid of the concept of hard-selling! We’re not saying you should never sell yourself, but most of your engagement and content should not revolve around…

How Important Is a Profile Picture?

Your profile picture is everything! Generally speaking, the photography you use in your social media campaign speaks volumes about your business. More importantly, your profile picture is what everyone will…

How-to: Build An Organic Audience

We’ve all done it. Curiosity begs you to seek out your competitors on social media but then you do, and what?! They have over 10k followers?! But how?! What sorcery…

Social Media Platforms: What to Choose and How to Choose Them

If there’s one question we get often it’s “what social media platforms do I need for my business?” The answer is: not every single one. Here’s the thing, while you…

Building Your Content Calendar

So, you might be asking “Who cares?! I don’t need a content calendar!” Well, false. You do. Everyone does. Most especially if you are managing more than one social media account. Planning week by week is not an efficient use of time. With a calendar and pre-planned posts, you’ll be able to utilize your time more wisely and make great content with less stress!