The Benefits of Podcasting

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Over the last couple of years, podcasts have become an extremely popular medium. According to Podcast Insights, there are currently over 750,000 podcasts out there with over 30 million episodes as of June 2019, and these numbers will only continue to grow. For many, podcasts have replaced listening to the radio. One of the main Read the full article... Read More »

Digital Dialogue EP 52: The Rise of Podcasts

On this episode of Digital Dialogue, Katelyn and Scott cover how the podcasting platform is being used for marketing and share some of their favorite ones to listen to! Read More »

Drift’s Hypergrowth & Hubspot’s Inbound

Drift, the leading chat software and conversational marketing platform, hosted their yearly event at the Wang Theatre. With absolutely amazing speakers and performers to make it quite a memorable event. The event itself stands alone as a few different things, it covered tech with Drift CTO, Elias Torres, unveiling Drifts newest tech when it comes Read the full article... Read More »

Digital Dialogue EP 49: Hypergrowth Overview

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On this week’s episode of Digital Dialogue, Katelyn and Scott are talking about their experience at Drift’s event Hypergrowth19. Click below to hear the whole episode! Read More »

How To Grow Your Following On Social Media

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Over the years it has become a common practice for some to purchase followers in order to grow their social media presence.  While this might seem like an easy course of action, it has been proven that buying followers is not the most viable option long term. This is because you are only buying a Read the full article... Read More »

Key Elements In A Successful Marketing Campaign

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What is a Marketing Campaign According to Entrepreneur, a marketing campaign is “a specific, defined series of activities used in marketing a new or changed product or service, or in using new marketing channels and methods.” While the definition of a marketing campaign may be straightforward, there are a number of elements needed to make Read the full article... Read More »

Digital Dialogue EP 47: Our Favorite Marketing Campaigns

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On this week’s episode of Digital Dialogue, Katelyn and Scott are sharing their favorite marketing campaigns. From Spotify to Google, they share the unique marketing concepts that made an impact on them. Click below to hear the whole episode! Read More »

Social Media Minute Recap

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What is Google’s New Social Media App Called Shoelace? You might not have heard of Shoelace and that is because it is currently only available by invite only in the NYC area, but we do know what it aims to be. It is a new social networking app specifically tailored for organizing local events and Read the full article... Read More »

Digital Dialogue EP 46: AIM Young Professionals Networking Night

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Featured in this episode, Katelyn and Scott are promoting the Associated Industries of Massachusetts (AIM) Young Professionals Networking Night being held at Capo Restaurant on August 21st, 2019! For more information on the event and to registration please visit here! To hear the full episode, check it out below. Read More »

Young Professionals Networking Night

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On Wednesday, August 21st, Yelling Mule is hosting a Young Professionals Networking Night along with Associated Industries of Massachusetts (AIM). Join us after work from 5:00- 7:30 p.m. at Capo Restaurant & Supper Club. We’ll be getting together for drinks (courtesy of Harpoon Brewery), apps and a little networking. Plus, James Shiner, Yelling Mule’s CEO, Read the full article... Read More »