Social Media Minute Recap


What is Google’s New Social Media App Called Shoelace? You might not have heard of Shoelace and that is because it is currently only available by invite only in the NYC area, but we do know what it aims to be. It is a new social networking app specifically tailored for organizing local events and Read the full article... Read More »

Digital Dialogue EP 46: AIM Young Professionals Networking Night


Featured in this episode, Katelyn and Scott are promoting the Associated Industries of Massachusetts (AIM) Young Professionals Networking Night being held at Capo Restaurant on August 21st, 2019! For more information on the event and to registration please visit here! To hear the full episode, check it out below. Read More »

Young Professionals Networking Night

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On Wednesday, August 21st, Yelling Mule is hosting a Young Professionals Networking Night along with Associated Industries of Massachusetts (AIM). Join us after work from 5:00- 7:30 p.m. at Capo Restaurant & Supper Club. We’ll be getting together for drinks (courtesy of Harpoon Brewery), apps and a little networking. Plus, James Shiner, Yelling Mule’s CEO, Read the full article... Read More »

Finding the Best Times to Post on Social Media

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When posting on business social media accounts, it’s extremely important to have a detailed content calendar. An organized plan for your content allows you to see what you will be posting during each quarter. If you want to learn more about content calendars, we have covered them previously on our blog, check it out if you Read the full article... Read More »

Digital Dialogue EP 45: Best Times to Post on Social

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  Featured in this episode, Katelyn and Scott share what they find are the best times to post content on social media. There is a lot of great data on how posts perform dependent on the day and time of day so be sure to click below and listen to the whole episode! Read More »

Social Media Insights

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Social media insights are considered to be extremely valuable. They play a vital role whenever you conduct a social media analysis or strategy. Now to make sure each analysis or strategy is successful, it’s important to fully understand what different social media insights represent and how they can vary depending on the social platform. Types Read the full article... Read More »

RECAP: Digital Dialogue EP 44: How To Utilize Social Media Insights


On this episode of Digital Dialogue, Katelyn and Scott are talking about how to utilize the insights you gain from your social media channels analysis data. But before we dove into that, we kicked off the episode with our #SocialMediaMinute   Instagram’s Test of Removing Like Counts is Being Expanded to More Regions In hopes to make the Read the full article... Read More »

What Is A Social Media Analysis?

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Running any form of social media efficiently requires a detailed social media analysis. A social media analysis provides you with the outline and details needed to achieve the specific goals you set for your social media accounts. It helps you identify the correct social media metrics and if those metrics are in your favor. A Read the full article... Read More »

RECAP: Digital Dialogue EP 41: Social Media Etiquette

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On this episode of Digital Dialogue, Katelyn and Scott are talking all about social media etiquette. While social media provides a certain level of freedom to express oneself, there are number of do’s and don’ts when it comes to managing multiple social media accounts successfully. Currently there are over 3.5 billion active social media users Read the full article... Read More »

4 Benefits of Building a Buyer Persona

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Simply put, creating buyer personas shows what your audience likes/dislikes, wants/needs. When you are able to successfully create an illustrated and detailed buyer persona, you’re putting a lot of data together in order to see what type of person you are trying to sell to. Where does someone drive often, what type of coffee do Read the full article... Read More »