5 Networking Tips You Need To Know

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Networking is instrumental in terms of professional and personal growth. But let’s be honest, it can be awkward, especially if you haven’t done it in a while. If you’re actively networking or planning to do so in the future, here are five helpful tips that will make your networking experience a successful one. 1. Figure Read the full article... Read More »

Why You Need to Start Running Social Media Ads

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Are you trying to determine whether or not your business needs to run social media ads? All you have to do is look at the current metrics and forecasted ones as well. In 2019, according to Hootsuite, social media advertising revenue is forecasted to be, “over fifty billion dollars annually, which equals out to about $17.00 Read the full article... Read More »

RECAP: Digital Dialogue EP 29: Social Media Ads

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On this episode of Digital Dialogue, Katelyn and Scott are discussing the importance of utilizing paid social media ads. During the podcast we give tips on maximizing the potential of your ads and how Yelling Mule can aid you creating an effective plan to capitalize within your target market. First, we present our #socialmediaminute covering two stories that Read the full article... Read More »

Psychographic Marketing Tips

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On this week’s episode of Digital Dialogue we covered the basics of psychology in marketing, including psychographic information which is the information collected from consumers, such as your habits, hobbies, spending habits and values. While demographics explain “who” your buyer is, psychographics explain why they buy the things they do! Alex Birkett of ConversionXL.com says Read the full article... Read More »

RECAP: Digital Dialogue EP 28: Psychology in Marketing

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  On this episode of Digital Dialogue, Katelyn and Scott are discussing the role psychology plays in marketing. During the podcast we talk about how crucial psychographic information: such as your buyer’s habits, hobbies, spending habits and values can be when creating a marketing plan. While demographics explain “who” your buyer is, psychographics explain why they buy and Read the full article... Read More »

The Branding Process- 5 Step Guide

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Branding is a term you hear a lot in the world of marketing but do we really understand the meaning behind it? According to Business Dictionary, a brand is a unique design, sign, symbol, words, or a combination of these, employed in creating an image that identifies a product and differentiates it from its competitors. Read the full article... Read More »

How To Increase Your Organic Reach On Social Media

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As social media platforms have changed, so has the organic reach of content posted on them. There are a number of variables that have contributed to this decline but don’t worry, there’s hope! In this blog post, we have compiled five simple yet effective ways to help increase your organic reach on social media. Algorithms Read the full article... Read More »

5 Key Copywriting Tips We All Should Follow

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Writing effective copy should always be a priority because there is a lot riding on it. A website’s copy has the ability to help influence its SEO ranking and whether or not customers take action, just to name a few things. With that being said, here are five helpful tips we like to keep in Read the full article... Read More »

RECAP: Digital Dialogue EP 24: Copywriting Tips

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On this episode of Digital Dialogue, we returned from our mini series where we shared Yelling Mule’s design and development process when creating a site. This week we started off by talking about two social media stories that we found interesting and informative. Twitter Testing Out New “Hide Tweet” Option According to Social Media Today, Read the full article... Read More »

How To Utilize Instagram Stories To Increase Your Brand’s Visibility

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There’s no doubt about it, stories have had a considerably strong impact across a variety of social media platforms. According to Facebook’s Quarter 4 report, Instagram Stories are the most successful type of story with 500 million people using it daily. These new figures show that Facebook’s multiple platforms monopolize the usage of stories compared Read the full article... Read More »