Branding & Strategy
Potential prospects can (and will) judge your business from your initial look and brand identity. There are specific feelings and assumptions that can be made based on color, font, shapes, etc. It’s important that your brand resonates with your ideal target demographic. We will work with you on creating a specific Brand Strategy around your company culture that truly speaks to your audience.
An outdated logo speaks volumes about your business. Based on your overall goals and target demographic(s), we will define a brand identity for your business and create a one of a kind logo to represent it. This encompasses everything from font and colors to logo messaging.
Is your brand evolving with your company and audience? Your current company culture and values should be present in your branding and strategy. We will work with you to revamp your existing look and feel so it continues to speak to your clients and reflect who you are.
Print & Digital Materials
Whether you need help creating new relevant content that works, or simply repurposing what you already have in place, we have the experts to help accomplish these marketing materials. Our Content Strategists, Copywriters and Designers constantly study the different markets and trends so they stay ahead of the curve on best practices for both digital and print materials.
We want to make sure everyone is on the same page when it comes to your company’s brand and strategy. Our brand guides are tailored to reflect your company’s visual identity. We work with you to ensure these guides break down your business’s current standards for internal design, messaging and formatting.
Latest Branding Projects
Peek Into the Past
Peek Into the Past came to us with a cool idea but a brand he had created himself while getting the idea off the ground. The project included a new logo + brand guide, a custom WordPress site and UI/UX design for the new site. We utilized Gravity Forms for custom onboarding / edits and built a custom plugin for management of user profiles / stories they share on the site.Learn More
Golden Goose is a cryptocurrency scavenger hunt that uses poems as clues. They came to us looking for the full package: logo + branding, copywriting, UI/UX design, custom WordPress design/development and a custom system for minting NFTs as prizes. The initial launch was in Boston and soon expanded on Brooklyn with plans for a nationwide presence in 2023 after a very successful test on the east coast.Learn More