Facebook Is Experimenting With New Apps

My Post - 2019-07-11T170443.235

Have you heard? Facebook is getting ready to introduce new apps on its platform. Facebook announced this week that they have created a team called the New Product Experimentation (NPE). The purpose of this group is to design, build and launch apps that give users “entirely new experiences for building community.” Over the last couple Read the full article... Read More »

RECAP: Digital Dialogue EP 42: Apps We Love

Digital Dialogue FB Post

On this episode of Digital Dialogue, Katelyn and Scott are joined by Colleen. The topic this week is our favorite apps on our phones and computer that are not the most basic apps everyone is using e.g. Instagram, Twitter, Facebook, Snapchat, TikTok, WhatsApp. But before we dove into that, we kicked off the episode with our #SocialMediaMinute. Facebook Read the full article... Read More »

RECAP: Digital Dialogue EP 41: Social Media Etiquette

Image from iOS

On this episode of Digital Dialogue, Katelyn and Scott are talking all about social media etiquette. While social media provides a certain level of freedom to express oneself, there are number of do’s and don’ts when it comes to managing multiple social media accounts successfully. Currently there are over 3.5 billion active social media users Read the full article... Read More »

4 Benefits of Building a Buyer Persona

My Post (3)

Simply put, creating buyer personas shows what your audience likes/dislikes, wants/needs. When you are able to successfully create an illustrated and detailed buyer persona, you’re putting a lot of data together in order to see what type of person you are trying to sell to. Where does someone drive often, what type of coffee do Read the full article... Read More »

RECAP: Digital Dialogue EP 40: Buyer Personas

Digital Dialogue FB Post

On this episode of Digital Dialogue, Katelyn and Scott are talking about what is required to build a successful buyer persona in order to determine what demographic you should sell your product or service to! Throughout the episode we discuss what exactly a buyer persona is, how to build one yourself using friends or coworkers, Read the full article... Read More »

Why You Should Still Include Live Video In Your Marketing Strategy

My Post - 2019-06-19T134622.595

When Facebook and Instagram first introduced live video to their respective platforms, it was extremely popular. If you weren’t recording a live video, you were watching one. As time progressed, this feature has become less and less of a social media focal point. There are a couple of reasons for this and they include: Facebook Read the full article... Read More »

RECAP: Digital Dialogue EP 39: Live Video Strategy

Digital Dialogue FB Post

On this episode of Digital Dialogue, Katelyn and Scott are talking about live video strategy and the various ways you can implement it into your overall video marketing strategy. Before we dove into that we had our #SocialMediaMinute! Fortnite’s Creator Epic Just Gave Us a Good Reason to Take It Seriously as a Social Media Company Read the full article... Read More »

RECAP: Digital Dialogue EP 38: Women’s World Cup 2019

Digital Dialogue FB Post

On this episode of Digital Dialogue, Katelyn and Scott will be welcoming on Yelling Mules junior web developer Colleen again this week to talk about the 2019 Women’s World Cup which is currently being played in Paris, France! With the goal of one billion viewers, the tournament is obviously a very big draw for marketers. The Read the full article... Read More »

Site Launch: Harpoon Brewery

Screen Shot 2019-06-10 at 10.07.55 AM

Over the last couple of months, we have had the opportunity to work closely with Harpoon Brewery as we designed their new website. We had the best time working on this project and learning more about Harpoon’s long history in New England. We couldn’t be happier with the final product, so to celebrate, we’ve dedicated this Read the full article... Read More »

RECAP: Digital Dialogue EP 37: Management Tools & Populating With Colleen

Digital Dialogue FB Post

On this episode of Digital Dialogue, Katelyn and Scott will be welcoming on Yelling Mules junior web developer Colleen to discuss what she feels are the best practices when managing and populating a site! Colleen has been on before to talk about launching a site when we did our process series podcasts and had great information Read the full article... Read More »