Google Is Changing Search For The Better

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If you haven’t heard, Google is reinventing the way searching for things works with their newest neural network algorithm, BERT. It is an acronym for (Bidirectional Encoder Representations from Transformers) and it debuted in Google’s search system in late October.  Here’s what Google said about BERT, “These improvements are oriented around improving language understanding, particularly Read the full article... Read More »

Digital Dialogue EP 55: Google’s BERT

On this episode of Digital Dialogue, Katelyn and Scott are discussing the newest changes to way searching for things on Google works with their deep learning algorithm BERT (Bidirectional Encoder Representations from Transformers).   Read More »

Social Media Round Up

Facebook Staff is Demanding CEO Mark Zuckerberg Control Pervasive Ads  The rise in misinformation in political ads on Facebook has become a serious problem and making things worse is that it has been approved by CEO Mark Zuckerberg. Facebook’s policies allow politicians and their supporters to spread inaccurate claims about their views and their rivals Read the full article... Read More »

Site Launch: Tarmika

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We are so excited to announce the launch of Tarmika’s brand new website! We really enjoyed working closely with their team to design this site. Tarmika is an easy to use platform that utilizes API integrations to help insurance agencies. Our goal from the beginning was to create a site that was user-friendly as a Read the full article... Read More »

Budgeting for Social Media Ads

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Creating your own social media ads are easier than ever and all it takes is a little patience working through the platforms easy to use systems. Here are the numbers when it comes to social media channels and how many people are on each! Facebook – 2.24 billion YouTube – 1.9 billion Instagram – 1 Read the full article... Read More »

Digital Dialogue EP 54: Picking The Right Type of Paid Ads

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On this episode of Digital Dialogue, Katelyn and Scott are giving a general overview of how to create ads and how different ads perform depending on the platform they are run on. Advertising on social media is one of the easiest and most effective ways out there currently and should be an integral part of your Read the full article... Read More »

Mental Health Day 2019

According to the World Health Organization, every 40 seconds someone loses their life to suicide. Today, which is World Mental Health Day 2019, the WHO is focusing on “40 seconds of action” to raise awareness of the scale of suicide around the world and role that each of us can play to help people at risk. Read the full article... Read More »

Digital Dialogue EP 53: Time Management Tips

On this episode of Digital Dialogue, Katelyn and Scott discuss the various ways to deal with work overload and using time management correctly to help deal with it!   Read More »

The Benefits of Podcasting

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Over the last couple of years, podcasts have become an extremely popular medium. According to Podcast Insights, there are currently over 750,000 podcasts out there with over 30 million episodes as of June 2019, and these numbers will only continue to grow. For many, podcasts have replaced listening to the radio. One of the main Read the full article... Read More »

Digital Dialogue EP 52: The Rise of Podcasts

On this episode of Digital Dialogue, Katelyn and Scott cover how the podcasting platform is being used for marketing and share some of their favorite ones to listen to! Read More »