How To Utilize Influencer Marketing In Your Next Campaign

IM Post

Over the last couple of years, companies have been turning towards influencer marketing as a way to promote to a more niche audience. According to Adweek, the industry of established influencer marketers is set to reach $10 billion in worth by 2020. Other social media platforms like Snapchat, YouTube and TikTok have their own set Read the full article... Read More »

RECAP: Digital Dialogue EP 35: Influencer Marketing

Ron Swanson

On this episode of Digital Dialogue, Katelyn and Scott will be discussing the topic of influencer marketing! The extremely popular and trendy way that companies are sharing their brands and products using alternative marketing strategies. Throughout the episode we talk about elite influencers such as Kim K, she makes a reported 1 million dollars per sponsored Read the full article... Read More »

How Social Media is Trying to Improve its Effect on Mental Health

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It’s no secret that the presence of social media has increased over the last couple of years and this presence has had a rather hurtful impact on the public’s mental health, especially among young adults. Major platforms, like Facebook, have recently taken notice and are making strides towards a more positive outcome for the future. Read the full article... Read More »

RECAP: Digital Dialogue EP 34: Mental Health & Social Media

Digital Dialogue FB Post

On this episode of Digital Dialogue, Katelyn and Scott will be discussing the topic of the role social media plays in society, more specifically how it affects mental health. Listeners have requested this topic and we thought that this was a good time to address it. First, we present our #socialmediaminute covering two stories that we found interesting Read the full article... Read More »

Why You Need A Content Calendar

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Developing a content calendar can be a daunting task for many social media marketers but it is probably one of the most important ones. A content calendar is essential when it comes to achieving the goals set for yourself in your social media marketing strategy because it holds you accountable. Planning day to day is not Read the full article... Read More »

RECAP: Digital Dialogue EP 33: Our Favorite Social Media Tools

Digital Dialogue FB Post

On this episode of Digital Dialogue, Katelyn and Scott are expounding on social media strategy with the best tools to help you maintain your multiple accounts across multiple platforms. Take a look behind the scenes and see what we think are some of the best tools and services! First, we present our #socialmediaminute covering two stories that we Read the full article... Read More »

7 Steps to Creating a Social Media Marketing Strategy

SMMS Post

One of the most important things to do when working in the social media marketing realm is creating a strategy. A social media marketing strategy is an overview of everything you plan to do in order to achieve the goals you’ve set for yourself on social media.  It’s important that your social media strategy is Read the full article... Read More »

RECAP: Digital Dialogue EP 32: Creating Your Social Media Strategy

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On this episode of Digital Dialogue, Katelyn and Scott are discussing the easiest way to curate and maintain a social media strategy in order to keep your brands presence felt across all social media platforms! If you are looking for more information social media strategy in general, be on the lookout for our full blog post Read the full article... Read More »

RECAP: Digital Dialogue EP 31: The Ins and Outs of Blogging

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On this episode of Digital Dialogue, Katelyn and Scott are discussing their tips for running a successful blog! We have our own way of doing things here at Yelling Mule, but we definitely share some great tips in this podcast that anyone starting or maintaining a blog can benefit from. If you are looking for more Read the full article... Read More »

5 Networking Tips You Need To Know

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Networking is instrumental in terms of professional and personal growth. But let’s be honest, it can be awkward, especially if you haven’t done it in a while. If you’re actively networking or planning to do so in the future, here are five helpful tips that will make your networking experience a successful one. 1. Figure Read the full article... Read More »