Watermark
Watermark came to us looking to replace their existing website with a new one that clearly showed what they did, improved leads and SEO and had a better system for organizing the vast amount of resources available. Our solution was a custom WordPress site that utilized custom SVG animations to help illustrate what they do, their results and draw the eye to the important content on a given page. We used custom post types to categorize and organize the 300+ free resources available to visitors and made it super simple for him to add new ones in the admin. The new site got a fresh front-end that was optimized for SEO as well as optimized page titles, URL structures and everything else that goes into a properly SEO campaign.
Date:
2017 - 2022
Services:
Work Completed:
Custom Resources System
We used custom post types to categorize and organize the 300+ free resources available to visitors and made it super simple for him to add new ones in the admin. The category hierarchy we built had a primary “Source” i.e. Case Studies, Published Work, etc. and then shared Topics, Challenges and Industries that allowed visitors to drill down to the exact content they were searching for. We also implemented a keyword search that searched all fields to deliver the most accurate results.
